Author: billboardinsider

Who Made What in 2021 at the Public OOH Companies

Billboard Insider has compiled executive salaries for Lamar, OUTFRONT and Clear Channel Outdoor during 2021 based on data in each company’s Schedule 14A. Total compensation for Public US out of home execs for 2020 and 2021   Two observations Every exec got a pay increase in 2021.  The median pay […]

Six Top States to Run OOH Campaigns based on Traffic Data

By Cedric Bernard, CEO, Adkom For those marketers planning on leveraging out-of-home advertising campaigns this summer, if you’re worried about the price of gas suppressing travel, don’t be.  Population data firm Intermx has been tracking traffic volumes to determine the effect of rising gas prices. Their insights reflect that, despite […]

Reilly, Male and Wells to Address WOHO May Conference

The three giants of the US Out of Home industry – Lamar, Outfront Media and Clear Channel – are presenting at the World Out of Home Organization Global Congress in Toronto. The Congress runs next month from May 25-27. Lamar’s CEO Sean Reilly will share their unique culture and history, […]

Why You Need a Mobile-optimized OOH Website

Billboard Insider looks at a lot of out of home websites and we are amazed how many out of home companies still haven’t mobile optimized their websites.  The sites look fine on a desktop but are impossible to read or navigate on a phone.  If your site isn’t mobile optimized […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: JGI Outdoor

Company: JGI Outdoor Markets: Texas, Louisiana, New Mexico Address: 525 Park Grove, Katy Texas, 77450 Email: contractjgi@jgioutdoor.com Phone: 281-992-2828 JGI Outdoor is a privately held company which operates billboards in Texas. The company was started in 1994 by John P Gannon with the acquisition of forty billboards.  Today the company has over 1,000 […]

FOARE Scholarships Are Open

Create the next generation of OOH Excellence. As part of FOARE’s mission to support the growth and development of the OOH industry, the non-profit organization awards 11 scholarships each school year – and now is your chance to make sure a deserving student is considered. FOARE is now accepting applications […]

OAAA Partners with Earthday.org for Climate Change

  The Out of Home Advertising Association of America (OAAA) is once again joining forces with earthday.org for a national out of home campaign to celebrate Earth Day. Showcasing the theme “Invest in our Planet,” this year’s campaign is primarily focused on reaching businesses and government entities—those with capital to […]

Company of the Day: Inwindow Outdoor

Company: Inwindow Outdoor Markets:  New York Address: 636 Broadway, Suite 520, New York, NY  10012 Phone: 212-254-2250 Inwindow Outdoor operates a digital and static billboards, cubes and experience stations in vacant storefronts in cities nationwide.  The company’s markets include: Boston New York Philadelphia Washington DC Baltimore Atlanta Miami Pittsburgh Chicago Los […]

Supreme Court Upholds On/Off Premise Distinction in Austin v Reagan

As anticipated, the Supreme Court issued their ruling on Reagan v Austin. Insider has initial comments below on the ruling and you can expect more as we all get a chance to research the opinion in more detail. From Richard Rothfelder, Rothfelder & Falick, LLP: In a 6 to 3 […]