(Montclair, New Jersey) Known for developing award-winning, out-of-the-box advertising solutions that help brands engage with consumers where they live, work and play, Pearl Media was pleased to work with luxury goods and high fashion brand Bottega Veneta to devise a plan to bring the new Bottega Veneta: Men collection directly […]
Looking to do some year end giving? Join Insider in contributing to the Foundation of Outdoor Advertising Research and Education (“FOARE”). Insider talked with the OAAA’s Stephen Freitas about what FOARE does and why it deserves your support.. What is FOARE? FOARE is a 501(c)(3) charitable organization that serves the […]
MADRID and MONTREAL — October 13, 2020 — TAPTAP Digital and Broadsign today rolled out a new ad tech integration that opens up Broadsign Reach’s global network of programmatic digital-out-of-home (DOOH) inventory and dynamic creative capabilities to media buyers using the Sonata suite of omnichannel advertising solutions. The move combines […]
Company: Newman Signs Markets: North Dakota Address: 1606 6th Ave SW, Jamestown, ND 58401 Phone: 1-701-252-1970 Newmans signs was founded by Harold Newman in 1956 to pay for college tuition. The company operates sign business along with a bulletin, digital billboard and poster plant in North Dakota. The company’s main office […]
After Insider published the most recent Geopath mobility report showing average daily miles travelled was 94% of normal a reader commented: The Geopath mobile data is grossly misleading and is skewed to support a narrative the OOH industry so desperately wants to convey. As far as Atlanta goes we can […]
Insider asked IBOUSA and Look Billboards General Manager Chris Cowlbeck how independent out of home companies are weathering COVID and Cowlbeck said this after talking with the independent operators who attended last week’s IBOUSA Fall Conference: “Everybody had a positive story to talk about coming through this pandemic. Yes, we […]
At Billboard Insider we’re committed to publishing the leading free daily source of news for the out of home industry. Here’s what’s new. We’ve averaged 61,500 views per month so far in 2020. Our daily newsletter subscribers have topped 2,900. We just updated our website’s look and functionality. We’re emphasizing […]
NEW YORK, October 12, 2020 – DPAA, the leading global organization driving out-of-home into its digital future, will announce tomorrow at its annual Video Everywhere Summit that it is launching an ad campaign to support digital out-of-home (DOOH) advertising. The campaign breaks tomorrow and was developed by DPAA in conjunction […]
Innovative Billboards is a Michigan company which is developing a 14 X 48 scrolling billboard which can triple revenue & profit. The primary application is to upgrade static boards but it is ideal in areas which prohibit digital billboards. The company is looking to commence production in early 2021. The company plans to sell their […]
Movia Media was started in 2015 and operates a fleet of mobile billboards The company recently executed an innovative advertising campaign for Knix, the womens underwear product. Insider talked with Founder and CEO Casey Binkley. How did you target where to place ads for your campaign? It was a tactic […]
