Author: billboardinsider

Outfront Provides New Yorkers the Time with a Twist

  In partnership with GIPHY Arts, OUTFRONT is delivering a one-of-a-kind experience to surprise and delight New Yorkers by delivering the first ever GIF powered dynamic clock. This experience is part of MOMENTS by OUTFRONT, an in-house content and publisher platform delivering editorial style content to earn the attention of […]

Daily Billboard Blog’s 3 of a Kind: Lincoln Memorial

As it’s election season last month we looked at three examples of  billboards using an election theme to help their products stand out in the city skyline. This month with the clock ticking to Election Day here are three outdoor ad examples featuringAbraham Lincoln and the iconic Lincoln Memorial in creative […]

South New Jersey Billboard Campaign Fights Drug Overdoses

Hammonton, New Jersey – The South Jersey Transportation Authority (SJTA) teamed with its out of home advertising partners in the South Jersey Region in late September 2020 to promote Governor Phil Murphy’s and the State of New Jersey Department of Human Services’ (DHS) free giveaway of naloxone, the drug that […]

Bottega Veneta and Pearl Bring The Runway to New York Walls

(Montclair, New Jersey) Known for developing award-winning, out-of-the-box advertising solutions that help brands engage with consumers where they live, work and play, Pearl Media was pleased to work with luxury goods and high fashion brand Bottega Veneta to devise a plan to bring the new Bottega Veneta: Men collection directly […]

What FOARE Does and Why It Deserves Your Support

Looking to do some year end giving? Join Insider in contributing to the Foundation of Outdoor Advertising Research and Education (“FOARE”).  Insider talked with the OAAA’s Stephen Freitas about what FOARE does and why it deserves your support.. What is FOARE? FOARE is a 501(c)(3) charitable organization that serves the […]

TAPTAP Teams with Broadsign to Extend Programmatic to Digital Out of Home

MADRID and MONTREAL — October 13, 2020 — TAPTAP Digital and Broadsign today rolled out a new ad tech integration that opens up Broadsign Reach’s global network of programmatic digital-out-of-home (DOOH) inventory and dynamic creative capabilities to media buyers using the Sonata suite of omnichannel advertising solutions. The move combines […]

Company of the Day: Newman Signs

Company: Newman Signs Markets: North Dakota Address: 1606 6th Ave SW, Jamestown, ND  58401 Phone: 1-701-252-1970 Newmans signs was founded by Harold Newman in 1956 to pay for college tuition.  The company operates sign business along with a bulletin, digital billboard and poster plant in North Dakota.  The company’s main office […]

Kym Frank Answers a Traffic Skeptic

After Insider published the most recent Geopath mobility report showing  average daily miles travelled was 94% of normal a reader commented: The Geopath mobile data is grossly misleading and is skewed to support a narrative the OOH industry so desperately wants to convey. As far as Atlanta goes we can […]

Chris Cowlbeck on how independent out of home companies have weathered Covid.

Insider asked IBOUSA  and Look Billboards General Manager Chris Cowlbeck how independent out of home companies are weathering COVID and Cowlbeck said this after talking with the independent operators who attended last week’s IBOUSA Fall Conference: “Everybody had a positive story to talk about coming through this pandemic.  Yes, we […]

What’s New at Billboard Insider

At Billboard Insider we’re committed to publishing the leading free daily source of news for the out of home industry.  Here’s what’s new. We’ve averaged 61,500 views per month so far in 2020. Our daily newsletter subscribers have topped 2,900. We just updated our website’s look and functionality. We’re emphasizing […]