Author: billboardinsider

Catalina and Volta Partner

PETERSBURG, FL – June 7, 2022 – Catalina, which offers shopping behavior insights on virtually all U.S. households through its rich, real-time shopper intelligence platform, is establishing a strategic partnership with Volta Inc. (NYSE: VLTA), an industry-leading electric vehicle (“EV”) charging network powering vehicles and commerce. Volta’s EV charging stations, […]

Company of the Day: Legacy Outdoor

Company: Legacy Outdoor Advertising Markets:  Iowa, Kansas, Nebraska, Missouri, South Dakota Address:  920 E 56th St, Suite B, Kearney, NE  68847 Email: sales@legacybillboards.com Phone: 1-800-628-6060 Legacy outdoor was formed by the merger of USA Outdoor and CK Outdoor.  The company owns 650+ posters, bulletins and digital billboards in Iowa, Kansas, […]

US Out of Home Revenues Up 41% in 1Q 2022

WASHINGTON D.C. (June 6, 2022) – Out of home (OOH) advertising revenue increased 40.5 percent in the first quarter of 2022 compared to the previous year, accounting for $1.8 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). The digital OOH format led total […]

Departure Media Awarded Columbus Georgia Airport Contract

CHARLESTON, S.C., June 1, 2022—Departure Media, Inc. (DMI), a 100% woman-owned business and the largest prime ACDBE advertising concessionaire in the country, has added Columbus Airport (CSG) to its client roster. This is the second airport that DMI has added in the last few months. In February, the company was […]

Digital Billboards Provide Community Benefits

By Daktronics OOH Advertising Daktronics digital billboards are the ideal medium for advertising. But did you know they can be used to make communities safer and better informed? They can even provide an outlet for local artists. Here are some ideas for many different ways to make your digital display […]

Actions Matter When a Lease is Silent

A court will look at behavior to determine a lease default if there are no payment terms in a lease.  That’s the lesson of Chastant v Headrick Outdoor.  Here are the facts In 1985 Headrick Outdoor leased two billboards on property owned by Leon Chastant.  The leases provided for annual […]

A New Lending Fund for Small Out of Home Borrowers

Billboard Loans Management, LLC has launched Billboard Loans Fund Three, LLC, an income-oriented loan and investment fund which commenced operation on June 1, 2022.  The fund was formed with capital from accredited investors, supplemented by a line of credit from Washington Trust Bank.  The fund seeks senior secured out of […]

Rate this Ad with Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

Company of the Day: Legends Outdoor

Company: Legends Outdoor Market: Maryland, Pennsylvania, West Virginia Email: ssnyder@legendsoutdoor.com, stevesarkady@gmail.com Phone: 410-489-4723 Legends Outdoor operates a billboard plant with approximately 22 faces in Virginia. Here’s our previous interview with Steve Snyder. Steve, tell us about the history of Legends Outdoor?   We started Legends Outdoor in 2005. Previously I had worked at Clear Channel as […]