Author: billboardinsider

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Newman Signs

Company: Newman Signs Markets: North Dakota Address: 1606 6th Ave SW, Jamestown, ND  58401 Phone: 1-701-252-1970 Newmans signs was founded by Harold Newman in 1956 to pay for college tuition.  The company operates sign business along with a bulletin, digital billboard and poster plant in North Dakota.  The company’s main office […]

Spotlight Outdoor Runs Vegas Cirque du Soleil Campaign

LAS VEGAS (Aug. 25, 2022) – Spotlight Outdoor Ads, an enterprising leader in the outdoor advertising and out-of-home (OOH) advertising industries, announced a partnership with North America’s largest licensed sports retailer, LIDS to showcase the first and only digital screen to consistently and actively play 3D content on the iconic […]

Don’t Mix Agent and Principal Duties

Sometimes corporate landlords or railroads hire out of home companies to act as their agent to manage out of home leases.  It will be expensive for you if you use an agent’s position to advantage your company.  That’s the lesson of Craig Outdoor, Midwest Outdoor and Patriot Outdoor v Viacom […]

Global Out of Home Ad Spend Projected to Grow 10% in 2022

WARC has released updated global ad spend projections.  It forecasts that global out of home ad spending will grow 10% in 2022 and 5% in 2023. 24 August 2022: Global advertising spend is on course to rise by 8.3% – or $67.3bn – to $880.9bn this year, finds WARC, lifted by […]

Nick Gonzales is Bullish on Out of Home Lending

On today’s Billboard Insider podcast out of home banker Nick Gonzales talks about the out of home debt markets.  Nick’s bank seeks $1-20 million out of home loans. Here are the highlights. On July 1 Metro Phoenix Bank was acquired by Alerus Financial Corporation. What does the acquisition mean for […]

OAAG Honors Jim McLaughlin with Lifetime Achievement Award

At their annual state convention meeting last week, the Outdoor Advertising Association of Georgia honored Jim McLaughlin with their prestigious Lifetime Achievement award. Some 80 people were in attendance as OAAG Executive Director, Zak Daniel presented the award. McLaughlin logged almost 50 years in the outdoor advertising industry and held […]

OAAA Safety Seminar Sept 19-21 in Houston

At the OAAA Safety Seminar, operations personnel will hear from safety experts about the latest laws, regulations, and practices concerning safety in the workplace as it relates to the OOH industry. Topics included: OSHA update Fall protection Vegetation control Structural inspections Safety meetings Driver safety Dealing with subcontractors Powerline safety […]

Company of the Day: New South Outdoor

Company: New South Outdoor Markets:  Alabama, Tennessee Address:  711 Signal Mountain Rd #203 Chattanooga, TN 37405 Phone:  256-253-1440 Email: info@newsouthoutdoor.com New South Outdoor operates a billboard plant in Alabama and Tennessee. We talked with New South Founder and President Neil Bell. What’s new since we talked a year or two ago? […]

Billboards Over Covid, Other OOH Sectors Lag

US Billboards have completely recovered from covid and then some.  The other US out of home sectors still lag.  Here’s what Billboard Insider found after reviewing the last three years of quarterly US out of home revenues by sector as reported to the OAAA. US billboard revenues are 12% above […]