As the year closes, the billboard industry recalls leaders who passed away in 2020, and honors their memory. Insider lists some of the colleagues we lost in 2020, and asks readers to add to this (alpha) list: Jeff Bohnert (April 20) was president and general manager of DSW Signs based […]
In last week’s Who Has What Market Share Billboard Insider referred to a slide from an OUTFRONT Media investor presentation suggesting that independent out of home companies account for 34% of US out of home market revenues. Justin Powell of Huntington Outdoor wonders if the independent’s share of the market […]
Rate This Ad allows a billboard designer to rate an out of home ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer suggests improvements. This week’s rating is provided by Greg Callaham www.gregcallaham.com) who has 30 years of […]
Company: Riley Outdoor Headquarters: 704C Plaza Blvd. #106, Kinston, NC 28501 Markets: North Carolina Phone: 252-527-2223 Email: RobertMoore@RileyOutdoor.com Riley Outdoor was formed in August 2005 and owns a 190 face billboard plant in eastern North Carolina. Robert Moore is President. The company is named after Moore’s daughter Riley. Robert Moore also […]
By Ken Klein, EVP – Government Affairs, OAAA 1. Out of Home media was considered essential business State shutdown orders included lists of essential businesses that could/should continue to operate, such as this Executive Order from Connecticut’s Governor Ned Lamont: New York State, responding to a query from Lamar Advertising […]
By Cedric Bernard, Adkom After a year of such tremendous uncertainty, it may seem foolish to make any predictions for the future. Up until early 2020, out-of-home was expected to continue to grow at a breakneck pace due to a variety of factors. Better measurement and targeting capabilities, expanded aggregate […]
Did you know that independent out of home companies have the largest share of the US out of home market. Look at this slide from OUTFRONT Media’s December 2020 Investor Presentation. Independent operators make up 34% of 2019 US out of home revenues followed by Lamar (23%), OUTFRONT (21%), Clear […]
By Ann Hall, Sales Manager, Pacific Outdoor Advertising At Pacific Outdoor Advertising, we believe in the power of out-of-home media. We have experienced many happy customers and successful advertising campaigns. We follow the latest research and utilize data regarding impressions and customer engagement. All of this is valuable, but the […]
Company: Reagan Advertising Markets: Indiana, Iowa, Minnesota, Nevada, Tennessee, Texas, Utah Headquarters: 1775 North Warm Springs Road, Salt Lake City, UT 84116 Phone: 801-521-1775 Reagan Outdoor was started in 1965 and is privately held. Reagan is the 5th largest out of roadside billboard company in the US with 9,300 faces in in 7 […]
New York, NY– December 21, 2020 – Branded Cities, an iconic Out-of-Home media company, and GH Media Group, announced an exclusive long-term representation agreement to sell digital advertising and integrated marketing campaigns on a full-motion LED display located on the Las Vegas Strip. The digital spectacular will be marketed by […]
