Did you know that independent out of home companies have the largest share of the US out of home market. Look at this slide from OUTFRONT Media’s December 2020 Investor Presentation. Independent operators make up 34% of 2019 US out of home revenues followed by Lamar (23%), OUTFRONT (21%), Clear Channel Outdoor (17%) and JCDecaux (5%).
Insider’s take: Chris Cowlbeck’s efforts to unite the independent operators into a single selling platform make sense. Insider wonders if OUTFRONT’s estimate undercounts the independent company revenues. OUTFRONT says the figure is based on 125 independent operators. Insider has identified more than 600 independent out of home companies in the United States.