Cellular billboard antennas are the-next-big-thing-that’s-going-to-happen-but-never-does. Insider suspects this is because many billboards are in rural areas with little additional demand for cellular/wireless antennas. Insider has received only 1 request from a cellular company seeking wireless antenna space on a Circle City Outdoor billboard. It was looking for a billboard near […]
Last July, Billboard Insider talked with Safety Professional Jim Poage to get his opinion on staying safe during the COVID19 outbreak. We asked Poage for an update on COVID and it’s impact on out of home. Has Formetco changed their methods of protecting employees since we talked last? In some […]
MOUNTAIN VIEW, Calif., January 14, 2021 –(BUSINESS WIRE) — Ubimo, a Quotient brand (NYSE:QUOT) powering Out-of-Home (OOH) sales, planning, measurement and programmatic buying, today announced its partnership with VIOOH, a leading marketplace for the programmatic selling of OOH advertising. This partnership provides agencies and advertisers access to inventory on the […]
Insider thinks this press release is of interest because it shows the growing importance of China to out of home advertising. NEW YORK – January 13, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, will host, sponsor, […]
Acquiring land via a tax foreclosure doesn’t give a company ownership of a billboard. That’s the lesson of Outfront vs CYA Properties. Here are the facts: In 1971 OUTFRONT leased vacant land in Wayne County, Michigan to install a billboard. The lease was renewed several times, most recently in 2009. […]
By Norm Chait, Director of Out-of-Home Product & Sales at Ubimo a Quotient brand This past year has caused a shift in consumer behavior. Instead of happy hours at local bars, we are celebrating with virtual cocktail hours. We have traded out in-office snacks for mid-day raids to our own kitchen cupboards. […]
By Wade Rifkin, SVP – Programmatic, Clear Channel Outdoor As the pandemic drags on and brands cautiously plan and measure every ad dollar spent, “buying only the media that matters” remains the mantra of most marketers. And fortunately, this has been, and remains, the premise, and promise, of Programmatic Digital Out-of-Home (pDOOH) […]
Company: RSA Media Market: Massachusetts Headquarters: 1 Huntington Avenue, Suite 1104, Boston, Massachusetts 02116 Phone: 617-227-4858 RSA Media owns a billboard plant with 30 faces (16 static, 3 trivision and 11 digital) in Massachusetts. The company is a member of the OAAA and Geopath. James Lack founded RSA in 1987 an […]
Kevin Gephart recently retired from a 35 year career selling media advertising including 12 years at Clear Channel Outdoor in Minneapolis and 8 years at Clear Channel Radio. Clear Channel honored Kevin by putting him on a digital billboard in the Twin Cities (see picture). Kevin will write a column […]
Billboard Insider ran a story noting that Blip Billboards, the automated sales platform, has increase the revenue of Insider’s 10′ by 30′ digital billboard in Sherman TX by 10%. YESCO Outdoor Media President Pat O’Donnell tells Insider that Blip has done better than that for YESCO: I saw you recently […]
