Kevin Gephart’s Hot 2nd Quarter Out of Home Advertising Categories

This week focus on new business development for the second quarter.  Don’t waste valuable, limited sales time pursuing new business with too short of a sales cycle.  It’s unfortunate that management (for their own purposes) sometimes wants reps to chase sales too close to the week that they are going to post. Strategically sell more OOH faster by pursuing leads with enough time to create a sale.

To start, pick the top 10 categories from this list that represent the most opportunity to you in your in your marketplace.

Categories will vary by climate/regions of the US.

  • Administrative Professionals Day Recognition
  • Air Conditioning Sales/service
  • Amusement Parks
  • ATVs
  • Auto Body Shops
  • Auto Detailing
  • Auto Racing
  • Auto Shows
  • Baseball Teams
  • Beer/Wine/Liquor
  • Bicycles
  • Bottled water
  • Camping Sites/Gear
  • Car Care
  • Car Washes
  • Cell Phone (Local Resellers)
  • Cemeteries/Cremation Services
  • Churches (Particularly Free, unaffiliated churches)
  • City Park /recreation departments
  • Collector Car Shows
  • Congressional Member’s Representational Allowance **
  • Conservation Groups (Ducks Unlimited, Pheasants Forever)
  • Earth Day/Month
  • Easter Retail
  • Fairs
  • Father’s Day Retail
  • Festivals/Street Fairs
  • Fishing
  • Floral Shops
  • Go-Kart /Off Road Bike Tracks
  • Golf Courses
  • Government Agencies/Programs (most begin their fiscal year and new budgets on July 1)
  • Graduation Party Supplies/Venues
  • Home And Garden Centers
  • Home furnishings
  • Home-Improvement
  • Horse and Hunt Clubs
  • House Painting
  • Housing Rentals
  • Jewelry Stores
  • Job Fairs
  • Juneteenth Celebrations
  • Kids Classes (swim, tennis, golf, etc)
  • Kids Summer Camps
  • Landscape Companies
  • Lawn Services
  • Liposuction
  • Marathons/Fun Runs
  • Mother’s Day Retail
  • Moto Cross
  • Motorcycles
  • Motorsports
  • Outdoor Concerts
  • Parks
  • Patio Stores
  • Placement Services
  • Plastic Surgery
  • Quick Serve Restaurants/Fast food
  • Real Estate
  • Resorts
  • Roofing Contractors
  • RV Dealers
  • Soft Drinks
  • Sporting Goods
  • Summer Schools
  • Swimming Pool/Hot Tub Stores
  • Tax Preparation
  • Temporary Staffing
  • Tourism
  • Tutors
  • Used Cars
  • Vacations/Resorts
  • Vein Clinics
  • Veterans Salutes
  • Water Parks
  • Weddings
  • Weight loss
  • YWCA/YMCA
  • Zoos

** Each member of Congress has MRA funds available to support the conduct of official duties for their district. They are to be used to pay “ordinary and necessary expenses in support of the conduct of the member’s official duties to the district. These funds may be sued to advertise/promote important initiates and outreach within their district.

To sell more OOH Faster purchase the Ultimate OOH Sales Guide.  140+ pages of actionable local ideas you can use right now.  Order your hard copy or eBook at https://billboardinsider.com/the-ultimate-out-of-home-sales-guide/

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