I’ve been in the business since before a lot of you were born, I’ve seen a ton of changes. In 1978, our medium hadn’t even hit $1 billion in revenue. In fact, it was a few hundred million shy of that number. The 2022 forecast is well over $8 billion. […]
A feel good story for Monday. Yesterday Billboard Insider read that Cafes Joyeux, a French cafe chain which hires people with mental disabilities and autism, is opening a branch in New York City in 2023. The chain was started by a couple of entrepreneurs who were approached one day […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Premiere/Art Outdoor Advertising Markets: Montana Address: 623 Mountain View Drive, Bozeman, MT 59718 Email: mclyde21@gmail.com Phone: 406-599-5909 Premiere Outdoor operates a 192 face out of home plant in the following markets: Missoula, Great Falls, Helena and Bozeman. The company was formed in 1990. How did Premiere get involved in the out of home business? […]
Just like the pumpkin spice lattes, contract renewal time is here. Begin the conversation with your client no later than 90 days before the end of the contract, allowing time for the process and, if need be, time to get the unit(s) back in inventory. Clients make up their mind […]
Gregory Fournier, General Manager, Client Development, The Trade Desk, Asia Pacific and Daniel Tan, Managing Director, Mediakeys Singapore have joined the line-up of speakers at the World Out of Home Organization’s APAC Forum to be held in Kuala Lumpur, Malaysia from October 11-13. The Trade Desk is one of the […]
Company: Pattison Outdoor Markets: Canada Address: 2700 Matheson Boulevard East, Suite 500, West Tower. Mississauga, ON L4W 4V9 Phone: 905-282-6800 Pattison Outdoor is Canada’s leading out of home, transit and digital display company. The company’s plant includes 200 markets coast to coast. Pattison’s head office is in Mississauga, Ontario with 20 regional offices across […]
Some great comments on yesterday’s Short versus Multi-Year Ad Contracts post. Meadow Outdoor’s Mike Zukin says multi-year ad contracts are a hedge. Long Term contracts are a great strategic hedge against a slow economy. We used them prior to 2008, but then increased their use after the meltdown. We sell […]
By Family Theater Productions, a non-profit family media organization. Available now for free! In a fractured and stressful world, our new billboard designs offer a simple yet profound message: Say It More. Inspired by a homily by Pope Francis about the things loved ones should say to each other more […]
By Marc Sampogna, Founder, Canopy, on PMD Media’s rebrand to WNDW Rebranding can be tricky. It takes guts, smarts, and vision. Especially when that rebranding involves a logo and name change. I’ve been a branding expert for about 20 years, and have known Dean Stallone, the founder of WNDW for […]
