San Francisco, CALIF. – Jan. 27, 2021– Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the launch of the industry’s first Tesla-top advertising campaigns. Facilitated through Firefly’s partnership with tech-enabled vehicle fleet operator Drive Sally, the campaigns elevate taxi-top advertising to […]
Company: Scoop Outdoor Markets: New Jersey Address: P.O. Box 151 Lakewood, New Jersey, 08701 Phone: 415-857-2667 Scoop Outdoor operates multiple digital billboards in Lakewood, New Jersey. How did Scoop enter the out of home business? We lobbied for many years to allow for new billboards to be built within the […]
By Chris Stark, Stark Capital Solutions When I got started in the billboard industry over 20 years ago, valuations of billboard transactions were always referred to in terms of a multiple of revenue. Wow, valuation talk was so simple back then! There is no doubt that acquirers back then were […]
Eagle Outdoor President Dan Walcott has put together the Faces of Outdoor website to honor owners and mentors in the out of home industry. Insider talked with Walcott about the project. What gave you the idea for the website? The site is formed to honor the people who got me […]
NEW YORK (January 26, 2021) – Vistar Media, the leading end-to-end programmatic ecosystem for digital out-of-home (DOOH), today announced a partnership with Arrivalist®, the leading geo-location intelligence provider for travel-based measurement. Vistar’s DOOH solutions, coupled with Arrivalist’s measurement capabilities for the travel sector, now provide marketers with a detailed view […]
Media Resources has continued to build out its management team and is delighted to announce the addition of Omi Sahota, who has joined its Management Team as Director of Marketing for the corporation. Omi will lead Media Resources global marketing group across all digital marketing, design, inbound and outbound marketing […]
Stephen Freitas stepped down as the OAAA’s Chief Marketing Officer at the end of the year. Stephen has been a competent and classy act. Look no further than the farewell remarks he gave at an online OAAA roast last week. As I reflect on a 30-year career in the out […]
By Kevin Gephart Last week I wrote that persistence is the key to selling out of home. But relevance is important as well, because persistence without relevance is annoyance. We’ve lost sight of relevance through all the mass sales training and all the initiatives that come down from corporate. In […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Schober Outdoor Advertising Markets: Nationwide. Phone: 1-888-869-041 Schober Outdoor Advertising, LLC. operates a billboard plant in 14 states with plant clusters in Texas and Wisconsin. The company was formed in 2008. Adam Schober and August Schober are principals. [wpforms id=”9787″] Paid Advertisement
