Bethlehem, PA – 2/9/23 – This month Adams Outdoor Advertising, a leading Out-Of-Home (OOH) provider in Eastern, PA, is working with local animal shelters to help pets find forever homes by displaying their image on digital billboards.

“This campaign is a great opportunity for us at Adams to use our assets to assist two of the best animal shelters in the Lehigh Valley,” said Tony Cioffi, General Manager at Adams Outdoor Advertising. “For us, that’s what this is all about – help animals find the loving caretakers and homes they deserve.”

Shelters and animal rescues across the state are experiencing an increased number of strays and owner surrenders following what many called an adoption boom during the pandemic. Organizations like The Sanctuary at Haafsville (Breinigsville, PA) and Peaceable Kingdom (Whitehall, PA) recognize the value Digital Out-Of-Home (DOOH) provides their animals and staff to help solve these challenges.

“This campaign means so much to our animals and our organization,” said Tanya Smargiassi, President at The Sanctuary at Haafsville. “It is a way to get the word out visually about our amazing cats and dogs who are searching for their forever homes!”

Matt Seifert, Regional Marketing Manager at Adams Outdoor Advertising, touches on the modern capabilities of DOOH products. “DOOH gives advertisers the flexibility to launch and modify campaigns in near real-time. Using the pet adoption campaign as an example, we can run the image of a newly adopted pet and their owner live on our entire digital network even before they finish the paperwork.”

Founded in 1983, Adams Outdoor Advertising has been helping advertisers tell their stories for decades. We want to thank our local sponsors Chaar, Camp Bow Wow, and all the people and organizations that helped bring this story to life in the Lehigh Valley!

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