Many private equity funds and family offices are interested in out of home to judge from the calls Billboard Insider gets and from the number of private equity investors who subscribe to our daily newsletter. Private equity funds like the industry’s barriers to entry, low technology risk and digital billboard […]
FotoFetch is shooting photos, videos, and drone shots today in San Francisco, Las Vegas, New York, Chicago, L.A., Denver, Albuquerque, Dallas, Phoenix, Plano, Brandon, Mobile, Waco, Atlanta, Fort Myers, Miami, Huntsville, NOLO, South Carolina, Ohio, NYC, Milwaukee, Detroit, upstate NY and Missouri too. To learn more about how Fotofetch can […]
Some pictures Justin Powell, CEO of Huntington Outdoor sent Billboard Insider from Florida in the wake of Hurricane Ian. The first picture should be titled “why you need hurricane frames”. Lamar’s digital billboard network is running public service and safety messages. The nameplates are gone but the digital billboards are […]
If you are resetting your annual out of home ad contracts or negotiating with a landlord over a rent inflator you need to keep track of inflation. Billboard Insider looked up the US inflation data for the past 20 years: Inflation is at an annualized rate of 8.5% for the […]
This table in Solomon Partners Media Monthly October 2022 caught Billboard Insider’s eye. It computes the total value of the public out of home companies as a multiple of 2022 estimated cashflow. The public out of home companies are trading at a median multiple of 11.2 times 2022 estimated cashflow. […]
Who owns a billboard that’s blocked by trees and sits vacant for 15 years? The billboard company, as long is the lease hasn’t been terminated. That’s the lesson of OUTFRONT v Lemaster. Here are the facts. Between 1969 and 1973, a predecessor of OUTFRONT Media entered into billboard leases with […]
SAN CARLOS, Calif., Oct 11, 2022 – Vector Media, an innovative media company specializing in transit media, announced its exclusive media sales representation of the West Palm Beach expansion of the Swiftmile Micromobility Network. The relationship was developed along with smart mobility leader Tranzito in support of the rapidly growing […]
RALEIGH, N.C. AND NEW YORK (PRWEB) OCTOBER 11, 2022 The Digiday Awards, considered to be among the most influential awards in ad tech and martech, has shortlisted Reveal Mobile in three categories: best attribution tool; best location data platform; and best measurement solution. As a triple finalist, Reveal Mobile ranks among […]
Company: Pearl Media Headquarters: 151 Forest St, Suite J, Montclair, NJ 07402 Phone: 973-492-2300 Email: info@pearlmedia.com Pearl Media is an award-winning Out-of-Home company headquartered in Northern New Jersey with offices in Miami, Los Angeles and San Francisco. In February 2022 Pearl sold 10 high profile displays to New Tradition. In April 2022 Pearl acquired […]
A reader asked us to run articles on billboard maintenance. Today we will reprint an excellent article we published in 2015 by Jon Odom on preventative billboard maintenance. Odom runs Productivity Fabricators, a Richmond, Indiana company which specializes in producing outdoor advertising structures. He has been a speaker at OAAA and […]
