Author: billboardinsider

Jeremy Male: Digital billboard conversions a huge opportunity.

OUTFRONT Media CEO Jeremy Male was bullish on programmatic and digital billboard conversions in a talk yesterday at the Citi Global TMT West January 2020 conference.  Some highlights. Programmatic will grow. It’s being made by advertisers.  Last year’s run rate $20 millions.  It wouldn’t surprise me if that were to […]

The Year of the Pivot

Here is Anna Bager’s letter which begins the OAAA 2020 Annual report.  Looks like OAAA had a good year with 45 new members added during 2020.  Dear members, colleagues, and friends, The Association of National Advertisers announced recently that the 2020 marketing word of the year is “pivot,” followed by […]

Mesmerize Partners with AO Media to Disseminate AIDS Info

  NEW YORK, Jan. 7, 2021 /PRNewswire/ — Mesmerize (www.mesmerize.com), a prominent out-of-home media company specializing in patient education at the point of care announced a new strategic partnership with AO Media, a production company dedicated to telling powerful, entertaining and educational stories, and creator of the multimedia brand +Life, devoted to eliminating […]

Company of the Day: Roland Outdoor

Company:  Roland Digital Media Markets: Tennessee Headquarters: 2300 W. Jackson St, Cookeville, TN  38501 Phone: 931-528-8100 Roland Digital Media operates a a plant of over 350 digital, trivision and static billboard faces in Middle Tennessee.  In addition the company has a brand consulting and website design business (you can tell because the company’s website […]

Max Drachman On What Determines the Value of Your Out of Home Plant

On last week’s Billboard Insider podcast Insider commented that out of home values vary from 8 to 14 times cashflow.  Reader Greg Hicks asked us to explain what factors cause the multiple to vary.  We asked out of home broker Max Drachman of Kalil and Co to comment: That’s a […]

SILVERCAST Media Adds Iconic Outdoor Signage on Hollywood Boulevard

New York, NY — SILVERCAST Media, a premier Out-of-Home company operating high-profile outdoor signage in New York, Los Angeles, Chicago, and San Diego, has secured the exclusive rights to represent seven signs on the iconic W Hotel in Hollywood, California, located at 6250 Hollywood Blvd.  This aggressively expands SILVERCAST Media’s […]

Circle Graphics Execs on Anthem Purchase

Yesterday, Circle Graphics announced the purchase of a majority stake in Anthem Displays.  Insider interviewed Circle Graphics CEO Andrew Cousin and Out of Home Division President Rod Rackley about the transaction.  Here are the highlights. Cousin says that despite softness in the OOH Division, Circle Graphics has thrived through COVID […]

Circle Graphics Enters Digital Billboard Market

LONGMONT, Colo., Jan. 4, 2021 /PRNewswire/ — Circle Graphics, Inc. (“Circle”), a leading producer of grand and large-format digital graphics owned by an affiliate of H.I.G. Capital, has acquired a majority ownership stake in Anthem Displays, LLC (“Anthem” or the “Company”), a digital sign manufacturer serving the Out-of-Home (“OOH”) advertising market. The transaction […]

Geopath’s Year in Review

A Message from Kym Frank As we closed out 2019, eager to jump into 2020, no one could have predicted how COVID-19 would take hold and completely transform not only the advertising industry, but our everyday lives. Personally, I was very much looking forward to 2020 – OOH’s growth as […]

10 Times Square Gets Another LED Spectacular At New Yard House Restaurant

SNA Displays manufactured another LED spectacular for 10 Times Square, located at 1441 Broadway in New York. The four-screen EMPIRE™ exterior LED system was recently installed outside the new Yard House restaurant at the corner of 41st St. and 7th Ave. The 34-story building, with almost 575,000 square feet of […]