GSTV Runs OOH Ads to Generate Leads in Child Abduction Case

 
Starting today, NCMEC will take over the national video network across 48 states to generate fresh leads in a decades’ old cold case: the abduction of Raymond GreenThis first-of-its-kind effort marks NCMEC’s inaugural takeover of GSTV for a single case.
 
Raymond Green was just five days old when he was abducted from his home in Atlanta, Georgia on November 6, 1978. After giving birth at Grady Memorial Hospital, Raymond’s mother, Donna, was befriended by a woman who called herself “Lisa.” That woman later showed up at Donna’s home and abducted baby Raymond. There is no photograph of Raymond, only a sketch from Donna’s memory. NCMEC forensic artists used photos of Raymond’s siblings and other family to estimate what he might look like today.
To get Raymond’s attention, wherever he may be, a sketch, developed from an age-progression video created by NCMEC’s dedicated team of forensic artists, will appear on screens nationwide. While abducted in Georgia, Raymond could live anywhere in the United States now.
NCMEC and GSTV have worked in partnership with the goal of locating and reuniting missing children for almost five years. In 2021, the two companies began partnering on ADAM, Automated Deliver of Alerts on Missing Children, which distributes missing child posters from NCMEC to targeted screens at gas stations in specific geographic search areas across the nation. Since the start of the partnership, GSTV has shared more than 460 missing children’s posters.
With the ultimate goal of reuniting Raymond’s mother with her son, NCMEC held a regional press conference in Atlanta, GA today in partnership with the Atlanta Police Department. The campaign on GSTV’s screens will run for two weeks. You can view Raymond’s missing poster here and attached, as well as a video here.
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