Today out of home development and leasing expert Andy Goodman talks about the importance of correctly identifying your structure’s location in a lease. How should you identify a structure’s location in a lease? This can be a problem if you have a lease for a billboard along with an address […]
Jim Lyke just retired from a media sales career including 16 years as an account executive in Lamar’s Madison WI-Rockford IL office. Billboard Insider will run a series of columns where Jim talks about out of home sales. Today he talks about getting into out of home and the importance […]
NEW YORK–(BUSINESS WIRE)– Volta Inc. (NYSE: VLTA) (“Volta”), an industry-leading electric vehicle (“EV”) charging and media company, announced that all advertisers now have equal and complete access to the Volta Media™ Network’s full range of programmatic inventory, regardless of which platform they use to buy media. This improvement upholds Volta’s ongoing commitment […]
Company: Porlier Outdoor Advertising Markets: Missouri, Kansas Headquarters: 127 Mulberry Street, Foristell, MO 63348 Phone: 636-463-2100 Porlier Outdoor operates a billboard plant in Missouri and Kansas. The company operates a 323 face billboard plant including 4 digital faces clustered from St Louis west to Kansas City. The firm was started in 1988 by Brent […]
Philadelphia, PA — Keystone Outdoor Advertising Company, Inc. is excited to announce the acquisition of Atlantic City billboard plant, Shore Sign Services, Inc. “This acquisition is an exciting entry point for us into the Atlantic City market. We cannot wait to see what the Jersey shore holds for Keystone and […]
Clear Channel Outdoor has failed to sell their European assets. Clear Channel execs say that they may try to sell certain pieces. There are three problems with keeping Europe. First, Clear Channel Europe operates at lower margins. Look at this table which compares the segment cashflow (e.g. segment cashflow prior […]
World Out of Home Organization (WOO) President Tom Goddard had a bullish message for over 200 delegates at WOO’s first in-person Regional Forum, covering the APAC region, which was held in Kuala Lumpur this week. The APAC region, which now accounts for a third of the world’s Gross Domestic Product, […]
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Company: Primary Media Outdoor Advertising Markets: Texas Address: 2511 Boll St, Dallas, TX 75204 Phone: 972-584-1000 Email: info@primarymedia.com Primary Media Outdoor Advertising operates a billboard plant of with 357 faces including 10 digital faces in Texas. Josh Feferman is the firm’s managing partner. The firm is an operator associate in the IBOUSA. […]
Terry Carmody owns Integration Media, an out of home sales firm which works closely with the IBOUSA to generate national sales. In addition Terry is co-founder of Heritage Outdoor Media which owns out of home plants in New York, Los Angeles, Chicago and Atlanta. Terry how’s the national out of […]
