Know your opposition. Here’s the budget for Scenic America, the anti-billboard non-profit. Insider assembled the figures based on Scenic’s IRS 990 forms. Revenues increased 1.5% to $815,000 for the year ended March 2020. The net surplus declined from $65,094 during 2019 to 11,246 during 2020 due to increased expenses. Scenic President Mark […]
SAN FRANCISCO, CALIF. (Feb 3, 2021) — Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the launch of Street.IQ, the first and only product to use live data to optimize out-of-home (OOH) campaign performance mid-flight. In tandem, PUMA launched its third […]
Today’s podcast guest is Kelly Peppers, the CEO of Colossal Media, the global leader in hand painted outdoor advertising. Kelly talks about the company’s growing pains, a successful capital raise and priorities for next year. Kelly, how did Colossal get into out of home. We’re a Brooklyn–based media company credited for […]
Clear Channel Outdoor is running quotes from thirteen black leaders and pathbreakers on it’s digital network and social platforms for Black History Month. The quotes embody the spirit of hope, healing and unity. Here are some examples. [wpforms id=”9787″] Paid Advertisement
NEW YORK – February 2, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Iván Markman, Chief Business Officer at Verizon Media, and Jean-Christophe (JC) Conti, CEO of VIOOH, have joined the DPAA’s Board of […]
Company: SignAd Outdoor Markets: Texas, Western Louisiana Headquarters: 1010 North Loop, Houston, TX 77009 Phone: 713-861-6013 Email: info@signad.com SignAd Outdoor Advertising is a family-owned and operated private company which was started in 1964. The company operates over 2,404 static and digital billboards in Texas and Southwest Louisiana. The company has […]
Duluth, Georgia –- Formetco is excited to announce the launch of Replace Your Face, a financing program that will allow billboard operators the ability to finance all aspects of replacing an aging billboard for one low monthly payment. The official launch date for the Replace Your Face program is February […]
Baton Rouge, LA – February 2, 2021 – In celebration of Black History Month, Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced that the company will use its national digital Out of Home network to honor and recognize African American men […]
NEW YORK – February 1, 2021 – OUTFRONT Media Inc. (NYSE:OUT) is proud to launch its Black History Month campaign titled, “Making Black History with…” which celebrates Black women and men who are making history in real time. The “Making Black History with…” campaign showcases Black Americans who are leaders […]
Kevin Gephart spent 35+ years selling advertising including 12 years at Clear Channel Outdoor in Minneapolis. Last week he discussed the importance of being relevant to customers. Today he discusses prospecting. In order to sell out of home you need to figure out who you want to sell to. That’s […]
