Lamar Advertising is proposing a digital billboard in Aurora Colorado, a city which doesn’t allow new billboards.  Lamar real estate manager Steve Cecil and Territory Manager Brent Window made an info-only presentation at February 8, 2023 Aurora City Council planning and economic development committee meeting about leasing city land for a monument style digital billboard.

Newsbreak.com reports that the city could generate $300,000-450,000 in rent from the sign and that at least one council member is interested in a pilot program while another council member is interested in the rent revenue the sign can generate for the city.   The Aurora city council will discuss digital billboards at a March 6 study session.

Billboard Insider’s take:  Another city chooses to study the feasibility of generating revenue for city services by becoming a digital billboard landlord.  In addition to revenues, local businesses get a chance to tell their story and the sign will be available for public service announcements, storm warnings (colorado gets 47 tornados a year) and amber alerts.

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