Sales Rep Productivity

What’s a reasonable figure for revenue per employee or revenue per sales rep at your out of home company?  Looks like the three US public companies average $560,000 in annual revenue per employee and $1.8 million in revenue per sales rep.  Billboard Insider is surprised that OUTFRONT’s revenue per sales rep isn’t higher but it might reflect the fact that OUTFRONT’s transit plant was depressed for much of 2020.

We’d expect to see lower revenue per sales rep for a rural plant or a static plant. What do you think is a reasonable level of revenue per employee or revenue per sales rep?   Email davewestburg@billboardinsider or let us know using the form below and we’ll run a followup article.

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