SignBird has been serving the industry in many ways and we believe our team can share with you a few tips on how to highlight your inventory! After all, our mission is to market for, and add value to every out-of-home company in the world!

A billboard is only as good as the traffic around it.

Yes, it is important to show what the billboard itself looks like, but as we all know, the real value comes from all the eyeballs that will be seeing it. When taking photos of your inventory, it is important to capture all the traffic. This could be sidewalks, interstate, highways, or anything that can be used as transportation. Finding a time in which the traffic is at its heaviest for the photo will convey the value behind the billboard by showing the exposure your advertiser can look forward to.

A billboard’s potential goes beyond its immediate surroundings.

By noting nearby shopping centers and important landmarks, you can show the credibility of the traffic. Maybe there is a Walmart or Target that isn’t within view but still has its customers driving by the billboard to get there. Pointing out nearby landmarks and major roads helps create a story for your advertiser and helps prove value.

Edit photos, ethically, to make them less busy.

To make sure that the billboard stands out in images, we have learned that it is important to remove any unnecessary items that may distract from the billboard itself. Removing cloudy skies, color correcting the image, and editing the brightness of the photo so it isn’t dark and gloomy. All these things help the billboard stand out while still maintaining the true story of the billboard location.

You can see how we use these above tips by watching one of our video proposals below:

If your billboard inventory needs a marketing upgrade, feel free to reach out to us directly to find out more on how SignBird can visit your market or design an advertiser friendly website that creates opportunity.

You can check out one of those websites here or here. To see some of the other cool projects we’ve been working on, visit our website at www.signbird.io or call us directly at 256-509-9730.

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