Magna reduced 2022 projected US advertising growth from 12% to 11% due to uncertainty caused by the Ukraine war. US out of home is projected to grow 11% in line with the total ad market. The sports betting, finance and streaming sectors will boost out of home as along with […]
Have a college kid? One of the FOARE scholarships may be for them. FOARE is accepting applications through June 17, 2022. The 2022-2023 FOARE scholarships are accepting applications As part of its mission to foster research and education that’s critical to the future of out of home (OOH), FOARE awards […]
New York, NY – April 4 – Firefly, the nation’s fastest-growing in-car and car-top mobility media company and a Google Ventures-backed startup, today announced that it will collaborate with Hyundai in promoting its vehicles – including EVs – to rideshare fleets and drivers across key US cities. The vehicles will […]
The public US Out of Home companies outperformed the market in the first quarter of 2022. OUTFRONT was up 7% on news that it’s markets are returning to normal. Clear Channel Outdoor was up 5%. Lamar was down 2%. The S&P 500 declined by 5%. The public US out of […]
Hivestack has a Yield Optimization solution to make it easier for an out of home (OOH) company to connect its platform with multiple Supply Side Platforms (SSPs) [think Hivestack, Vistar, Place Exchange, Adomni, OneScreen.ai…]. Billboard Insider spoke with Hivestack Director of Publisher Development Mike Neel about the product Last year […]
Adams Outdoor has hired Matt Seifert as Regional Marketing Manager in Bethlehem Pennsylvania. Matt is an experienced hire with several years of marketing and sales experience in the outdoor advertising industry. Upon graduating from Penn State University in 2016 with degrees in communication and journalism, Matt began his career as an […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Idon Media Markets: Nationwide Email: info@idonmedia.com Phone: 732-200-1288 Idon Media is the California subsidiary of Digital Outdoor Advertising. The company was founded in 2012 by Christine Lanziano and Larry Clark and operates digital billboards nationwide. the company uses state of the art Media Resources Vision-IQ billboards. In January 2022 […]
The Independent Billboard Operators USA (“IBOUSA”) will have a telepathy and mind-bending skills panel at the Spring 2022 conference May 4-6 in Kansas City, MO. “Our members biggest frustration is dealing with uncooperative municipal staffers,” says IBO General Manager Chris Cowlbeck. “We want to give members the tools to succeed […]
Blipper Law, allegedly the first kid-run law firm, has launched their business with thousands of digital billboards across the United States. With photos of business-suited children and headlines like “Grounded by your parents?” and “Is your sibling a doo doo head?,” the billboards have received more than a few double-takes. […]
