Author: billboardinsider

Soofa and Street Media Partner

ATLANTA, GA April 19, 2022 — Soofa, a provider of solar-powered smart city technology and digital signage, has partnered with InSite Street Media, a leader in street-level media and college campus signage, to offer advertising on Soofa’s assets in Atlanta, GA. InSite Street Media will be the exclusive advertising sales […]

Company of the Day: Intersection

Company: Intersection Markets: Nationwide US Headquarters: 10 Hudson Yards, 26th Floor, New York, NY  10001 Phone: 212-644-6200 Email: hello@intersection.com Intersection operates a nationwide network of digital and static screens across multiple urban markets in the US including New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Houston, Minneapolis, New Jersey, Pittsburgh […]

Kalil and Co on the WCBI Digital Billboards Purchase

WCBI-TV  of Columbus, Mississippi recently bought 2 digital billboards.  Billboard Insider talked with Kalil and Co, the broker on the transaction. What got the TV station interested in the digitals? We are able to capitalize on our 50+ years in media M&A business to find synergies amongst out-of-home, television, radio […]

Rate this Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Outdoor Legal: What’s a reasonable non-compete?

It’s standard to include non-compete language in an asset purchase.   A non-compete needs to be limited as to geography and time or it might be thrown out.  That’s the lesson of Wolverine Sign Works v Powers.  Here are the facts. In 1926 Leo Powers sold 20 billboard faces in 6 […]

Cathedral City, CA Bans New Billboards

On April 13, 2022 Cathedral City, California passed a new billboard ordinance which: forbids new billboards prevents the conversion of static to digital billboards makes all existing billboards legal non-conforming uses restricts cannabis ads on billboards within 1,000 feet of day care centers, schools, parks and the city library. The […]

Autonomous Vehicle Flees Cops after Traffic Stop

How do you code an autonomous vehicle to stop for the cops?  Who gets the ticket?  An autonomous vehicle in San Francisco was pulled over by cops.  It initially stopped then took off as the cops walked back to their vehicle.  Evidently the cops called the vehicle’s owner and the […]

Company of the Day: J&B Signs

Company: J&B Signs Market:  Illinois Headquarters: 105 West Chicago Ave, Chicago, IL  60654 Phone: 312-640-8181 Email: info@JandBsigns.com J&B signs operates a billboard plant with 21 faces around Chicago, Illinois.  The company was founded in 1981.  Bob Hoelterhoff is the company’s President.  Michael Hoelterhoff is project manager.   [wpforms id=”9787″] Paid Advertisement

Scenic America’s Budget

Know your opposition.  Here’s Scenic America’s budget for the past five fiscal years.  We’ve updated the table based on Scenic America’s 2021 Form 990 for the year ended March 2021. Revenues increased 23% to $1.0 million for the year ended March 2021. Expenses increased by 20% to $967,000 for the […]

Randy Jackson on Billing Painted Walls

Venture Outdoor’s Randy Jackson has an excellent comment on yesterday’s Andy Goodman column on Walls and Spectaculars  Another consideration on a painted wall is the time it takes to execute the design. It needs to be expressly understood in the ad sales agreement when the campaign is “Posted and Delivered”. […]