Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: JGI Outdoor Markets: Texas, Louisiana, New Mexico Address: 525 Park Grove, Katy Texas, 77450 Email: contractjgi@jgioutdoor.com Phone: 281-992-2828 JGI Outdoor is a privately held company which operates billboards in Texas. The company was started in 1994 by John P Gannon with the acquisition of forty billboards. Today the company has over 1,000 […]
Create the next generation of OOH Excellence. As part of FOARE’s mission to support the growth and development of the OOH industry, the non-profit organization awards 11 scholarships each school year – and now is your chance to make sure a deserving student is considered. FOARE is now accepting applications […]
The Out of Home Advertising Association of America (OAAA) is once again joining forces with earthday.org for a national out of home campaign to celebrate Earth Day. Showcasing the theme “Invest in our Planet,” this year’s campaign is primarily focused on reaching businesses and government entities—those with capital to […]
Company: Inwindow Outdoor Markets: New York Address: 636 Broadway, Suite 520, New York, NY 10012 Phone: 212-254-2250 Inwindow Outdoor operates a digital and static billboards, cubes and experience stations in vacant storefronts in cities nationwide. The company’s markets include: Boston New York Philadelphia Washington DC Baltimore Atlanta Miami Pittsburgh Chicago Los […]
As anticipated, the Supreme Court issued their ruling on Reagan v Austin. Insider has initial comments below on the ruling and you can expect more as we all get a chance to research the opinion in more detail. From Richard Rothfelder, Rothfelder & Falick, LLP: In a 6 to 3 […]
by Richard Rothfelder, Partner, Rothfelder and Falick Once again, controversial national events have application to the billboard industry, in this case on billboard administrative rules. In particular, on April 18th, a Federal District Judge ruled that the mask mandate rules imposed by the U.S. Center on Disease Control (“CDC”) were […]
Indianapolis, IN – March 1, 2022, Stark Capital Solutions, an OOH industry-leading lender and capital provider for over two-decades, announced today a partnership with SignBird to provide marketing resources as part of Stark’s financing packages. SignBird produces breathtaking and eye-catching drone photography and videography, approach footage, ride sheets, and web […]
Q1 2022 ad spending rose +13% according to Standard Media Index who captures actual invoicing data from all major holding companies and most major independents, representing 95% of national brand ad spend. Overall March 2022 continued to push upward from last month, breaking a new record high for the month […]
Many cities require you to takedown a certain number of square feet of billboard advertising in order to construct a new static billboard or in order to be able to convert a static billboard into a digital billboard. Today out of home development expert Andy Goodman talks about takedown ratios. […]
