Yesterday, the US Supreme Court denied requests to review either the Baltimore or Cincinnati billboard tax cases. Billboard Insider’s take: Ohio billboard companies win because an Ohio state supreme court decision to invalidate a selective billboard tax is upheld. Maryland billboard companies lose because the Maryland court of appeals (highest […]
For the past two plus years, we have all been kept apart. But finally, we are transitioning from pandemic to endemic mode, advertisers and consumers are as active as we’ve ever seen, new marketplaces and technologies are ascendant, and OOH is stronger and more relevant than ever. Whether you are […]
NEW YORK – May 3, 2022 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media today and its growing role in the omnichannel mix, announced today the expansion of its Brand Board. The prestigious council, consisting of brand-side executives advises and offers consultation to […]
Today out of home development expert Andy Goodman talks about how to build trust with a billboard landlord. I enjoy working with people, including property owners. I’m not just in the building business and advertising business, I’m in the business of developing relationships. When I first introduce myself to a […]
By Gary Bamesberger, Co-Founder, FotoFetch The need for photos is going up as the number of faces and the expanding types of OOH delivery methods are pushing for a way to get photos the old system cannot support. And the demand for quality shots, such as Approach and Glamour Shots […]
Company: JR Promotions Market: Indiana, Kentucky. Headquarters: 430 2nd St, Columbus, IN 47201 Phone: 812-379-2173 JR Promotions owns 1,300 billboard faces in Indiana. The company was started by Janeen Sprague in July of 1986. She owned a Kentucky Fried Chicken restaurant that relied on interstate billboards. Janeen saw an opportunity to establish […]
Billboard Insider has compiled a list of the board members for Lamar Clear Channel and OUTFRONT. Nice work if you can get it. Out of home board members get paid a median salary of $205,000. Clear Channel pays a median $245,000. OUTFRONT pays a median of $205,000. Lamar pays directors […]
New York, NY – April 27, 2022: Captivate, a leading digital-out-of-home video network, today announced a strategic alliance with ACTV8me, (actv8me.com) a digital marketing technology leader, to extend ad reach and effectiveness through integration of ACTV8me’s proprietary SQR Code™ solution with Captivate’s ad inventory. Brands and agencies can now enhance […]
Company: Jonesboro Digital Markets: Arkansas Email: john@jonesborodigital.com Phone: 870-819-3234 Jonesboro Digital operates a three sided digital billboard in Arkansas. The structure is located at East Nettleton and Red Wolf Boulevard. The company is owned by a brother and sister team – John and Hilary Frankel. Hilary owns an advertising […]
Today out of home development expert Andy Goodman talks about how to deal with a landlord who says they own a billboard. What to do when a landlord says they own a billboard There are a few possible situations when talking to property owners who say they own or want […]
