Author: billboardinsider

GroupM Survey Says DOOH Ads Encourage Purchase

New York (4 May 2022) — GroupM, WPP’s media investment group, today announces the findings of the Sightline Global Digital Out-of-Home (DOOH) survey on perceptions of digital out-of-home advertising, which reveals half of global audiences who have seen DOOH ads say they encouraged them to make a purchase ‘there and then.’ […]

Lamar Revenue Up 22% in Q1 2022

“The year is off to an excellent start,” was how Lamar CEO Sean Reilly introduced the company’s 1Q 2022 earnings.  Here are the results of Lamar’s first quarter 2022 earnings release and conference call. Revenues increased 22% to $451 million. Billboard revenues are up 17%.  Digital revenues are up 20%.  […]

Jonathan Gudai on Shoutable

Yesterday Billboard Insider carried a press release about the rollout of the Shoutable, a new platform to boost demand for digital billboards.  We talked with Jonathan Gudai the CEO of Adomni to learn more. What is Shoutable Shoutable is a brand new standalone platform.  It’s a new division of Adomni.  […]

Company of the Day – Image Media

Company: IMAGE MEDIA®                    Headquarters: 5101 Darmstadt Rd. Suite A Hillside, IL 60162 Market: Chicago, IL Phone: (312) 988-4600 Contact email: sales@imageoutdoor.com Insider talked with Michael Scheid, Jr. EVP and GM of IMAGE MEDIA. We are Chicago’s largest independent outdoor advertising operator. IMAGE, has been a dominant force in the Chicago Outdoor Advertising landscape since the […]

Jeremy Male: Demand for our billboards has never been hotter.

Some of the highlights from Jeremy Male’s bullish comments on this week’s OUTFRONT earnings call. Strong demand for OUTFRONT inventory Demand for our billboards has never been hotter. And given the flexibility of digital, we continue to book late incremental business. This is reflected in our increase in billboard yields, […]

Allvision Appoints Stuart Garvie as CEO

TORONTO, ON (May 2, 2022) – Allvision, Canada’s premiere pure-play digital out-of-home media company, is proud to announce the appointment of Stuart Garvie as CEO Canada. With a rich history of out-of-home development, Allvision has crafted a significant portion of the most highly valued large format digital out-of-home inventory across […]

5 Steps to a Successful Billboard Campaign

By Andy Rocker, Director of Customer Success, Blip Billboards Out-of-home, especially digital out-of-home (DOOH), offers more potential to your or your clients’ advertising campaigns than ever before. The versatility, attention-grabbing impact, and data capabilities it presents are lining up with a range of consumer trends to offer serious leverage. Andy, […]

Company of the Day: Joyce Outdoor

Company: Joyce Outdoor Advertising Markets: New Jersey, Chicago, Pennsylvania Headquarters: 800 James Avenue, Scranton, PA  18510 Phone: 570-871-0311 Email: info@joyceoutdoor.com Joyce Outdoor Advertising operates billboards, digital signs and wallscapes in New Jersey, Chicago and Pennsylvania.  In September 2019 the company developed a wallscape targeting the athletic facilities of Scranton Preparatory School.  The company’s owner Kevin Joyce is the only person […]

OUTFRONT Revenue up 44% in first quarter 2022.

“It’s great to be here sharing first quarter results which came in stronger than we anticipated,” was how OUTFRONT CEO Jeremy Male introduced Q1 2022 financials.  Here are the results from the OUTFRONT 1Q 2022 earnings release, conference call and OUTFRONT 1Q 2022 earnings presentation. Revenues grew 44% to $374 […]