Author: billboardinsider

Jeremy Male: Demand for our billboards has never been hotter.

Some of the highlights from Jeremy Male’s bullish comments on this week’s OUTFRONT earnings call. Strong demand for OUTFRONT inventory Demand for our billboards has never been hotter. And given the flexibility of digital, we continue to book late incremental business. This is reflected in our increase in billboard yields, […]

Allvision Appoints Stuart Garvie as CEO

TORONTO, ON (May 2, 2022) – Allvision, Canada’s premiere pure-play digital out-of-home media company, is proud to announce the appointment of Stuart Garvie as CEO Canada. With a rich history of out-of-home development, Allvision has crafted a significant portion of the most highly valued large format digital out-of-home inventory across […]

5 Steps to a Successful Billboard Campaign

By Andy Rocker, Director of Customer Success, Blip Billboards Out-of-home, especially digital out-of-home (DOOH), offers more potential to your or your clients’ advertising campaigns than ever before. The versatility, attention-grabbing impact, and data capabilities it presents are lining up with a range of consumer trends to offer serious leverage. Andy, […]

Company of the Day: Joyce Outdoor

Company: Joyce Outdoor Advertising Markets: New Jersey, Chicago, Pennsylvania Headquarters: 800 James Avenue, Scranton, PA  18510 Phone: 570-871-0311 Email: info@joyceoutdoor.com Joyce Outdoor Advertising operates billboards, digital signs and wallscapes in New Jersey, Chicago and Pennsylvania.  In September 2019 the company developed a wallscape targeting the athletic facilities of Scranton Preparatory School.  The company’s owner Kevin Joyce is the only person […]

OUTFRONT Revenue up 44% in first quarter 2022.

“It’s great to be here sharing first quarter results which came in stronger than we anticipated,” was how OUTFRONT CEO Jeremy Male introduced Q1 2022 financials.  Here are the results from the OUTFRONT 1Q 2022 earnings release, conference call and OUTFRONT 1Q 2022 earnings presentation. Revenues grew 44% to $374 […]

Supreme Court Refuses to Take Up Billboard Tax Cases

Yesterday, the US Supreme Court denied requests to review either the Baltimore or Cincinnati billboard tax cases. Billboard Insider’s take:  Ohio billboard companies win because an Ohio state supreme court decision to invalidate a selective billboard tax is upheld. Maryland billboard companies lose because the Maryland court of appeals (highest […]

Dylan Mabin on why you need to go to the 2022 GO OOH conference.

For the past two plus years, we have all been kept apart. But finally, we are transitioning from pandemic to endemic mode, advertisers and consumers are as active as we’ve ever seen, new marketplaces and technologies are ascendant, and OOH is stronger and more relevant than ever. Whether you are […]

DPAA Expands Brand Board

NEW YORK – May 3, 2022 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media today and its growing role in the omnichannel mix, announced today the expansion of its Brand Board. The prestigious council, consisting of brand-side executives advises and offers consultation to […]

Andy Goodman on Building Landlord Trust

Today out of home development expert Andy Goodman talks about how to build trust with a billboard landlord. I enjoy working with people, including property owners. I’m not just in the building business and advertising business, I’m in the business of developing relationships. When I first introduce myself to a […]

Fotofetch Provides the OOH Photos You Need

By Gary Bamesberger, Co-Founder, FotoFetch The need for photos is going up as the number of faces and the expanding types of OOH delivery methods are pushing for a way to get photos the old system cannot support.  And the demand for quality shots, such as Approach and Glamour Shots […]