NEW YORK, April 14, 2022 – Vistar Media, the leading global provider of software for digital out-of-home (DOOH), today announced the release of dynamic creative capabilities for any DOOH screen connected to the Vistar supply-side platform (SSP). For the first time, advertisers can now activate dynamic creative campaigns at scale […]
Boston Omaha execs had a chance to ring the opening bell to celebrate a New York Stock Exchange listing last week. Looks like Co-Chairs Alex Buffet Rozek and Adam Peterson tied on the paper scissors rock so they pushed the opening bell together. Scott Lafoy, the President of Boston Omaha’s […]
Today out of home site development expert Andy Goodman talks about walls and spectaculars. Walls and Spectacular leases There are many types of walls and spectaculars, such as painted, sticky back vinyl, vinyls attached with eyebolts and cable, projected and digital. For painted, sticky back and vinyl its important that […]
By Kerry Yoakum, Vice President of Government Affairs, OAAA OAAA regularly conducts Thought Leadership Q&As on interesting industry topics. Today, I would like to spotlight one of OAAA newest members, Flock Off, who can help with an age-old industry problem, birds roosting on your billboards. I posed the following five […]
BOSTON — April 13, 2022 – OneScreen.ai, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising, released new research that cites 92% of marketers plan to boost their OOH budget in 2022. While 98% of survey respondents said they invest in digital advertising, 97% are looking to alternative channels with […]
Lucit and Formetco have developed a full-featured, real-time integration between the Lucit platform and the Formetco 360 player software. In partnership with Gusaas Signs of Bismarck, ND as the first major install. “Giving advertisers the ability to update ads in real time is a tremendous sales tool for our operators. […]
On this week’s Billboard Insider podcast OAAA EVP Government Affairs, Mike Hershey talks about 6 out of home issues to watch. Here are the highlights. Political Spending Let’s compare 2020 to 2016…we saw an almost doubling in political campaign spending in the most recent presidential election. In 2020 we had […]
A rising tide lifted all out of home sectors in 2021. Here are the 2021 annual US revenue figures broken down by sector. Street furniture revenue grew 43% in 2021, followed by billboards (up 17%), transit (up 11%) and place-based (up 3%). Roadside billboards have recovered and are […]
How did Florida out of home attorney William B McCormick propose to his girlfriend? With a billboard of course. Congrats are in order. They are getting married next week in Hawaii. [wpforms id=”9787″] Paid Advertisement
WHO: Yahoo is a global media and tech company that connects people to their passions. Yahoo provides a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media. WHAT: As the world sheltered at home and purchased more products online, many believed the […]
