Author: billboardinsider

Broadsign Hires John Dolan as Global Head of Media Sales

Montreal, Canada – April 7, 2022 – Following an exceptional year of growth, out-of-home (OOH) marketing technology developer Broadsign today announced the expansion of its programmatic team with the appointment of John Dolan as Vice President, Global Head of Media Sales. Bringing more than a decade of programmatic mar tech […]

St Johns University Launches Airport Campaign

Expect to see advertisements for St. John’s University flood the media market throughout the metropolitan area as the global University—which offers more than 100 undergraduate and graduate programs to a diverse student community—launches a major marketing push in the local region. “Education That Elevates” is the theme for a multiyear, […]

Company of the Day: iLevelDigital

Company: iLevel Digital Markets: Minnesota, North Dakota Headquarters: 308 2nd Avenue, Grand Forks, North Dakota 58203 Phone: 701-738-4998 Email: info@ileveldigital.com iLevdel digital operates a billboard plant which includes 9 structures with 15 faces in Minnesota and North Dakota.  11 of the faces are digital. The plant is located in Hawnkinson, Warroad, […]

Andy Goodman on Rooftop Billboards

Today out of home development expert Andy Goodman talks about rooftop billboards. What’s important in a rooftop lease? To clarify, rooftop leases are billboards that are connected to the roof with angle iron and are supported by loadbearing walls. The lease should specifically state that the Outdoor company needs to […]

Simons, Fenty and Robinson to Emcee 2022 Geopath/OAAA Conference

We can’t wait to see all of you! The three of us are thrilled to co-emcee this year’s conference with a shared purpose bringing us together – our love and passion for the OOH Media industry. The changing landscape of the last two years has reminded us that our strength lies within […]

Jack Myers Projects 10-15% Yearly OOH Growth for Next Decade

OAAA President Anna Bager interviewed Media Village Founder Jack Myers yesterday as part of the OAAA lunchbreak series.  Here are some of Myer’s comments. Myers is bullish on out of home. “What appears to be the one constant in our economy right now is advertising industry growth…Out of home recovered […]

Trevor Project uses Texas billboards to engage in political speech.

Trevor project is running digital billboard campaign across 120 digital faces in Austin, Dallas, Houston and San Antonio, Texas.  This is a great example of the use of out of home for political speech and issue advocacy.  Josh Weaver, VP of Marketing at The Trevor Project tells Billboard Insider this: […]

Tommie Hilfiger Partners with Ocean Outdoor

As Tommy Hilfiger showcases their Spring collection on the famous and iconic Piccadilly Lights in London, they are deepening the customer experience by Augmented Reality triggered via a QR code on the big screen. The AR experience immerses the user in a 3D scene which combines video content using Darabase’s […]

It’s spring and your customers are hitting the streets. Are your ads?

  By Chris Farnkopf, Director of National Sales, Adkom Spring is bringing people out in droves, especially after two years of pandemic-induced seclusion.  Recent research suggests that trends towards getting out and about more are surging, but that a lot of that traffic is within local neighborhoods rather than urban […]

Company of the Day: Huntington Outdoor

Company: Huntington Outdoor Markets: Ohio, Indiana Headquarters: 524 1/2 S. Broadway, Greenville, OH  45331 Phone: 800-704-5973 Email: office@huntingtonoutdoor.com Huntington Outdoor operates a billboard plant with over 1800 displays in the Midwest.  The company was formed by Justin Powell in 2008. Justin, how did you enter the out of home business? I started Huntington Outdoor in […]