Trevor project is running digital billboard campaign across 120 digital faces in Austin, Dallas, Houston and San Antonio, Texas. This is a great example of the use of out of home for political speech and issue advocacy. Josh Weaver, VP of Marketing at The Trevor Project tells Billboard Insider this: […]
As Tommy Hilfiger showcases their Spring collection on the famous and iconic Piccadilly Lights in London, they are deepening the customer experience by Augmented Reality triggered via a QR code on the big screen. The AR experience immerses the user in a 3D scene which combines video content using Darabase’s […]
By Chris Farnkopf, Director of National Sales, Adkom Spring is bringing people out in droves, especially after two years of pandemic-induced seclusion. Recent research suggests that trends towards getting out and about more are surging, but that a lot of that traffic is within local neighborhoods rather than urban […]
Company: Huntington Outdoor Markets: Ohio, Indiana Headquarters: 524 1/2 S. Broadway, Greenville, OH 45331 Phone: 800-704-5973 Email: office@huntingtonoutdoor.com Huntington Outdoor operates a billboard plant with over 1800 displays in the Midwest. The company was formed by Justin Powell in 2008. Justin, how did you enter the out of home business? I started Huntington Outdoor in […]
April 5, 2022. Local Media Outdoor is pleased to announce that the company has acquired 116 faces in North Carolina and South Carolina from Myrtle Beach Outdoor. Williamson & Associates represented Myrtle Beach Outdoor in the transaction. This acquisition enhances Local Media’s coverage in their core markets of North and […]
Magna reduced 2022 projected US advertising growth from 12% to 11% due to uncertainty caused by the Ukraine war. US out of home is projected to grow 11% in line with the total ad market. The sports betting, finance and streaming sectors will boost out of home as along with […]
Have a college kid? One of the FOARE scholarships may be for them. FOARE is accepting applications through June 17, 2022. The 2022-2023 FOARE scholarships are accepting applications As part of its mission to foster research and education that’s critical to the future of out of home (OOH), FOARE awards […]
New York, NY – April 4 – Firefly, the nation’s fastest-growing in-car and car-top mobility media company and a Google Ventures-backed startup, today announced that it will collaborate with Hyundai in promoting its vehicles – including EVs – to rideshare fleets and drivers across key US cities. The vehicles will […]
The public US Out of Home companies outperformed the market in the first quarter of 2022. OUTFRONT was up 7% on news that it’s markets are returning to normal. Clear Channel Outdoor was up 5%. Lamar was down 2%. The S&P 500 declined by 5%. The public US out of […]
Hivestack has a Yield Optimization solution to make it easier for an out of home (OOH) company to connect its platform with multiple Supply Side Platforms (SSPs) [think Hivestack, Vistar, Place Exchange, Adomni, OneScreen.ai…]. Billboard Insider spoke with Hivestack Director of Publisher Development Mike Neel about the product Last year […]
