Bloomberg has confirmed that Lamar is nearing a deal to buy Fairway Outdoor Advertising Billboards in North and south Carolina, North Georgia and Wisconsin. Bloomberg reports a purchase price of $416.5 million, slightly less than the $425 million which Insider reported earlier today. Fairway Equity Investor GTCR gets liquidity on […]
Insider hears from reliable sources that Lamar is buying the Fairway assets in 6 markets including north Georgia,North Carolina,South Carolina and Wisconsin today. The purchase price is approximately $425 million. The remaining Fairway Markets, including Indiana, Texas and Tennessee, will be be sold on a piecemeal basis in the future. […]
Insider asked Pat O’Donnell to identify top government stories of 2018. Pat is president of YESCO Outdoor Media and chairman of the Legislative Committee of the Outdoor Advertising Association of America. By Pat O’Donnell First, I’ll highlight top news of the year, and then look to next year: Progress in […]
By Steve Nicklin, Vice President of Marketing, OAAA The Ad Club of New York’s annual OOH: NOW conference showcased the many ways data and technology are enhancing OOH’s importance in today’s media plans. What follows is a review of the education and insights offered during this sold-out half-day event. The Ad Club […]
By Nicole Randall, OAAA Communications Senior Director OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Creative Committee, asking members: “OOH is an ideal complement to digital advertising, and vice versa. As more brands combine the two for maximum campaign amplification, OOH creatives find themselves […]
Insider is taking the day off tomorrow for Thanksgiving. Today it’s fitting for Insider to say thanks: To Nancy Fletcher and the OAAA for words of encouragement and support and for sharing stories. To the 19,507 visitors who generated 57,819 views at Billboard Insider last month. To Outfront Media Real […]
John Miller, Lamar’s SVP of Sales did a 7 minute interview on the out of home industry at the DPAA Video Everywhere summit a couple weeks ago. On how digital signs are transformative I’ve seen a lot of innovation. But sometimes innovation is confused with novelty…What has been true innovation. […]
Three interesting comments by Lamar CEO Sean Reilly during last week’s third quarter earnings call. On digital sign revenues. Digital continues to be a great story for the company. Our same-board digital performance continues to shine, up 7.2% in Q3. By the end of Q3, we had added an additional […]
The court injunction blocking Cincinnati’s billboard tax is now permanent. On November 9, a judge in Cincinnati converted his preliminary injunction to a permanent injunction. In his seven-page entry, the judge also criticized the legal theory used to uphold a billboard tax in Baltimore. A circuit court in Maryland recently […]
Lamar revenues and cashflow grew 5% each during the third quarter of 2018. Here are the results of the 3Q 2018 earnings release and earnings call transcript. Revenue increased 5% to $419 million. Acquisition adjusted revenue increased by 3.1%. Reilly was upbeat that growth will continue into the fourth quarter:” […]
