Digital billboard ads can be designed fast, input fast and changed fast. You need to carefully monitor content, however, to avoid offending community sensibilities. Tommy Teepell, Lamar’s CMO shared this cautionary story at last week’s DailyDOOH Investor conference: “All you have to do is make one mistake and we did […]
Insider attended the DailyDOOH investor conference in New York on Thursday. Kudos to Adrian Cotterill for putting together a great conference. Plenty of talk about programmatic out of home. Here are a smattering of quotes. OAAA Chief Marketing officer Stephen Freitas talking about the pending explosion of digital screens in New […]
Whoever owns data will own the advertising surrounding driverless cars says Sara Fischer at Axios. Former Salt Lake City Mayor Ralph Becker has formed a Scenic Utah chapter to fight billboards. The Salt Lake Tribune did a fairly even handed piece, quoting Dewey Reagan on the importance of billboards to […]
Thought Leadership from Nancy Fletcher, OAAA President and CEO Do billboards “speak?” Yes, said a judge in Cincinnati who invalidated the city’s new targeted tax on billboards. After six days of testimony, Common Pleas Court Judge Curt C. Hartman issued an injunction October 17 that blocked Cincinnati’s billboard tax. Billboards […]
Insider has heard from a couple sources that Fairway is now or may soon be for sale. The price tag is $650 million. It may very well be a financial buyer. Possible OOH suitors all might have barriers to purchase. Lamar has the debt capacity and a stock issuance […]
Baton Rouge, LA – October 17, 2018 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, announced today that the company has been awarded a contract by Dane County Regional Airport (MSN) in Madison, WI to manage all Out of Home […]
Clear Channel Outdoor and Outfront Media outperformed the market during the third quarter of 2018. See the chart below. Clear Channel Outdoor (blue) was up 36% during the third quarter of 2018. Recovering revenue? The light at the end of the tunnel for a split from iHeart? Lamar (green) was […]
Insider has heard from multiple sources that East-West Outdoor has sold to Lamar Advertising. East West Media was started in 2001 by Bobby Mizer. East-West was family owned with 5 Mizer’s active in the business: Bobby (founder), Brad (President), Charlie (Account Executive), Sam (Operations Manager) and Sarah (Secretary). East-West owned […]
Lamar must be prepared to take advantage of industry consolidation and ad agency turmoil. That’s how Lamar CEO Sean Reilly began his remarks to the Goldman Sachs Communicopia Conference last Thursday. Here are the highlights. On changes in the ad agency market There’s great turmoil in the big agency business. Clients […]
To cap off a month of significant acquisition activity, the Reading Eagle reports that Reading, PA based Land Displays sold to Lamar Advertising. Land Displays, from our last Company of the Day, owned 134 structures, including 15 digital faces, 3 trivision faces, 65 bulletin faces and 136 poster panel faces in Berks, […]
