On yesterday’s Billboard Insider podcast Chris Cowlbeck reviewed the steps IBO is taking to provide healthcare solutions for independent operators and out of home contractors. What are you doing with healthcare for the out of home industry. There’s a huge need for this…Many of our operators have independent contractors…They just […]
Today’s podcast guest is Chris Cowlbeck General Manager at Look Billboards an Oklahoma based out of home company and the IBOUSA a networking group which addresses the needs of independent billboard operators. Chris says independent operators have come through covid in good shape. The IBO just held its fall conference. […]
Insider asked IBOUSA and Look Billboards General Manager Chris Cowlbeck how independent out of home companies are weathering COVID and Cowlbeck said this after talking with the independent operators who attended last week’s IBOUSA Fall Conference: “Everybody had a positive story to talk about coming through this pandemic. Yes, we […]
In May Lisa Rondina was hired as an Enterprise Marketing and Sales Advocate at the IBOUSA. Her job is to generate more revenue for IBO members by expanding agency relationships. Insider talked with Lisa last week. How did you get into out of home. I worked for a small independent […]
Chris Cowlbeck and his staff at IBOUSA have done it again! For the second time in this fateful year of 2020, they’ve managed to plan a fun and informative LIVE and IN PERSON Fall Conference on October 7 through 9. And, rather than in Louisville or Minneapolis, this conference is […]
Company: Missouri Neon Outdoor Markets: Missouri, Arkansas, Oklahoma. Address: 3160 W. Kearney St, Springfield, MO 65803 Phone: 417-862-1778 Missouri Neon Outdoor was started in 1934 and owns more than 850 static and digital faces in 40 counties in Arkansas, Missouri and Oklahoma. Vernon Boyce bought the company in 1963 and […]
Emergency response efforts for the recent hurricane Laura have spurred a new program between government, nonprofits and corporate donors to deal with a long standing OOH industry problem of managing and disposal of spent vinyls once a campaign is complete. Billboard Insider met up with Chris Cowlbeck, General Manager of […]
Every OOH media owner that deals in static inventory deals with the issue of vinyl bulletin materials when the campaign is over. Chris Cowlbeck, General Manager of IBOUSA, received an email recently from Every Shelter, a non profit that is trying to develop uses for the spent vinyls in the […]
On yesterday’s Geopath OAAA Virtual Seminar for independent operators LOOK Billboards and IBOUSA General Manager Chris Cowlbeck was asked for tips on managing through trying times and he said this: All of this stuff is cyclical…we’ve been through cycles and will continue to go through cycles…Keep it positive…Wake up and […]
Insider likes asking executives how they got into the out of home business. We reviewed 93 origin stories and here are the results. A surprising amount of company founders advertised their business on a billboard and subsequently realized what a great business it was and entered out of home. First […]
