For Immediate Release, Ardmore, OK 2020 was a tough year for the world during which IBO took a hard look at the things that benefited its networking associates resulting in an enhanced strategic direction to include all of its 230+ companies and the correlating 90,000+ display inventory footprint. The result […]
Insider noticed that the IBOUSA has a new YouTube feature called “Clear Skies” and it is available for everyone. We are posting the introduction episode below. We called IBOUSA General Manager, Chris Cowlbeck for some more detail on where Clear Skies is headed. So we decided that the Clear […]
Cellular billboard antennas are the-next-big-thing-that’s-going-to-happen-but-never-does. Insider suspects this is because many billboards are in rural areas with little additional demand for cellular/wireless antennas. Insider has received only 1 request from a cellular company seeking wireless antenna space on a Circle City Outdoor billboard. It was looking for a billboard near […]
In last week’s Who Has What Market Share Billboard Insider referred to a slide from an OUTFRONT Media investor presentation suggesting that independent out of home companies account for 34% of US out of home market revenues. Justin Powell of Huntington Outdoor wonders if the independent’s share of the market […]
Six leading digital out of home technology platforms are standardizing the way that ad inventory is named and defined. See related post today. Here’s what people tell Billboard Insider about the initiative: Anna Bager, President and CEO, OAAA Standardizing the way DOOH inventory is termed and categorized is a significant […]
Insider has lots of readers who hunt on their days off. Here’s IBOUSA Production and Operations Manager Daron Henry hunting Bobwhite Quail on Chris Cowlbeck’s Oklahoma ranch. [wpforms id=”9787″] Paid Advertisement
On yesterday’s Billboard Insider podcast Chris Cowlbeck reviewed the steps IBO is taking to provide healthcare solutions for independent operators and out of home contractors. What are you doing with healthcare for the out of home industry. There’s a huge need for this…Many of our operators have independent contractors…They just […]
Today’s podcast guest is Chris Cowlbeck General Manager at Look Billboards an Oklahoma based out of home company and the IBOUSA a networking group which addresses the needs of independent billboard operators. Chris says independent operators have come through covid in good shape. The IBO just held its fall conference. […]
Insider asked IBOUSA and Look Billboards General Manager Chris Cowlbeck how independent out of home companies are weathering COVID and Cowlbeck said this after talking with the independent operators who attended last week’s IBOUSA Fall Conference: “Everybody had a positive story to talk about coming through this pandemic. Yes, we […]
In May Lisa Rondina was hired as an Enterprise Marketing and Sales Advocate at the IBOUSA. Her job is to generate more revenue for IBO members by expanding agency relationships. Insider talked with Lisa last week. How did you get into out of home. I worked for a small independent […]
