Kansas City Spring Conference In a surprising move to most attendees, IBO is ramping up their leadership team in response to the industry need to address the rapid technological changes and requests from the buying community following the impacts of COVID and the reactions to the flow of advertising following […]
Insider checked in this week with a very busy staff at the IBOUSA as they are finalizing preparations for this years Spring Conference. The event is being held at the Intercontinental Kansas City at the Plaza located next to the Country Club Plaza. The IBO is expecting 231 […]
The Independent Billboard Operators USA (“IBOUSA”) will have a telepathy and mind-bending skills panel at the Spring 2022 conference May 4-6 in Kansas City, MO. “Our members biggest frustration is dealing with uncooperative municipal staffers,” says IBO General Manager Chris Cowlbeck. “We want to give members the tools to succeed […]
Barry Cramer Jr. died on March 8, 2022 at the too young age of 56 years following a five year battle with cancer. You can read Barry Cramer’s obituary here. Barry started his career in radio after graduating from Middle Tennessee state in 1990. Barry owned and operated multiple out […]
As readers of Billboard Insider, you’ve undoubtedly seen from the frequent notices in the publication the tremendous amount of acquisitions of out of home assets recently. In addition to asset purchase agreements and assignment of interests, these transactions often include covenants not to compete. More specifically, the purchaser of the […]
Lamar accounted for 28% of US billboard revenues during the first 9 months of 2021, followed by OUTFRONT (20%), Clear Channel Outdoor Americas (17%) and Link Media Outdoor (1% billboard market share). Here’s the surprise. Independents are the biggest single block of US billboard revenues. Independents make up 34% of […]
Billboard Insider’s take: Here are two press releases on a huge development – an alternative reach, frequency and impressions provider for independent out of home operators. We’re intrigued by Chris Cowlbeck’s comment that Place Exchange is willing to seek MRC accreditation once an OOH standard is finalized in 2022. New […]
A few weeks ago Insider ran a story IBO Speedway – The New Revenue Test is Working where an anonymous client was testing billboards for their Awareness Campaign before launching their new website. The test was to see if billboards could drive social media as they suspected. Insider tracked Chris […]
At the fall IBOUSA conference Becky Smith highlighted how the IBO’s Speedway network is generating revenues for their independent billboard operators that are participating. Billboard Insider talked with Smith about the program. How’s the program coming along? It’s been great and we continue to grow and to evolve! We shifted […]
FEMA and the IBOUSA are collaborating on a program to repurpose billboard vinyls. Here are the details. Who are the participants? IBOUSA Federal Emergency Management Association (FEMA) National Voluntary Organizations Active in Disaster (NVOAD) American Logistics Aid Network (ALANaid) Everyshelter Billboard companies. What do I do with my vinyl? Why […]
