The Out of Home (OOH) advertising industry is gearing up for one of its most awaited events of the year—the Fall IBO (Independent Billboard Operators) Conference. This exclusive gathering promises to be a cornerstone in the OOH calendar, bringing together industry experts, thought leaders, and operators to explore, learn, and […]
One of Billboard Insider’s friends toured a facility which makes tiny houses. The facility uses old billboard vinyl as a dropcloths under the houses. The vinyls cost $10 each online. Great to see another way to recycle out of home vinyl. Rareform makes totes, duffles, wallets and bags out of […]
Are you an Independent OOH Owner who is not a member of the IBO? We would like to show you, firsthand, how the IBOUSA can benefit your OOH business the same way we do for our 270+ member companies. Our footprint has grown to over 80,000 faces across the U.S. […]
Even though the IBO Spring Conference is in April, Insider wanted to remind members that February 28th is the cutoff date for the early registration discount. IBO members can get your registration in buy clicking on the link below. If you are a small or regional out of home company […]
Billboard Insider has learned that Michael Grace, the owner of Ace Outdoor Advertising in Shreveport, Louisiana, was shot and killed last Friday. The suspected killer died in an accident fleeing the scene. Here’s the KTBS.com story and another from thecount.com. Michael Grace received a Bachelor’s Degree from Southwest Texas State […]
No winners for our Tuesday Where’s Waldo Fremont Street Experience contest. “Waldo” in the picture was Chris Cowlbeck of the IBOUSA. He was standing on the far left looking at the camera in the picture which was snapped as Watchfire Signs project manager Robert Wright explained the installation. Cowlbeck says […]
Last week Billboard Insider ran articles by Terry Carmody and Jim Lyke talking about the importance of impressions in selling out of home. Today we talk with Chris Cowlbeck, IBOUSA Chief Vision Officer, about what the IBO is doing to make impressions available to independent billboard companies. Chris, you recently […]
By Becky Smith Enterprise Manager, IBOUSA Connections, Impressions, a Bite of the Big Pie. In a nutshell, these were topics that revolved around Chris’ vision of driving revenues for the independents in his role as Chief Vision Officer. The underlying theme was continuing to pool our footprint together to get […]
The IBO held an online webinar earlier this month hosted by Beck Smith with special guest, Kevin Gephart. If you did not get a chance to sign up for the class, we wanted to provide a video of the discussion below. Having sales mentors, like Kevin Gephart, to help us […]
Billboard Insider has computed US out of home market share figures for 2021. Public out of home companies account for approximately two-thirds of US out of home market share. Lamar controls 25% of US out of home revenues, followed by OUTFRONT at 21% and Clear Channel Outdoor at 17%. The […]
