Max Drachman of Drachman M&A Co. sent us a summary of his comments at the Out of Home mergers and acquisitions panel which Billboard Insider moderated at last week’s IBOUSA show. There’s been an uptick in multiples in the last six months. Market share is becoming more valuable. Digital billboards […]
Insider caught up with Chris Cowlbeck, General Manager of IBOUSA on the viral nature of their current campaign. What have been the results from the recent campaign run through the IBO Speedway? Here’s the update and progress: The Series of Billboards effort has been current for 6 days. We have […]
From Daron Henry at IBOUSA OOH Vinyl Exchange Network (OOHven) pronounced OVEN for easy reference has been formulated. This program is now ongoing and consistent, taking your vinyls at a normal pace, at your convenience with pickups that fill the needs of the philanthropic freight liners and the benevolent corporate warehouses and […]
“We are excited to be in a position to be the first USA based selling platform to use the CUENDE MetricOOH, pronounced “Metric-ooooo”, traffic metrics comparative tools,” said Chris Cowlbeck, IBOUSA General Manager and of the IBO COOP Speedway. “As mostly independent media billboard owners in rural and suburban areas, […]
Billboard Insider caught up with Chris Cowlbeck, General Manager of IBOUSA on the new OAAA Open Direct (OOH) Guidelines recently announced. Why did the OAAA adopt the Open Direct OOH guideline? In my opinion, OAAA as our OOH industry trade organization is leading in a number of areas to get […]
By Kailee Keller, Services Coordinator for IBOUSA With the ever-changing world of advertising, we, here at IBOUSA, want to help our independent operators grow their book of business. One of the ways we have done this is by partnering with Frequence, a California Ad Tech Company. Frequence has allowed many […]
Over the last week or so, there has been a flurry of stories floating around and many of you have asked me to share what the IBOUSA comments were. Today Anna Bager released a statement that nicely summarizes what we can expect from OAAA as our industry trade organization. Please […]
Our first thought on last weeks IBOUSA conference in Denver is, ZOOM has been a necessary and productive means of communication during the pandemic, but it is no substitute for gathering together in person, to share ideas, catch up on friendships and learn together as an industry. It was truly […]
Chris Cowlbeck, General Manager of IBOUSA, and Richard Rothfelder, partner at Rothfelder & Falick, have jointly announced a program for discounted legal services for members of IBOUSA. Rothfelder is a frequent contributor to Billboard Insider and presenter at IBOUSA and OAAA conferences, and he co-authored “Billboard Insider’s Guide to Leases, […]
For Immediate Release, Ardmore, OK As Italian race drivers rip off their rear view mirrors, the 2020 challenges enabled IBOUSA to focus forward at the things that benefited its networking associates and resulted in a broadening of perspective to be more agnostic and include many different forms of operational, platform, […]
