Lamar accounted for 28% of US billboard revenues during the first 9 months of 2021, followed by OUTFRONT (20%), Clear Channel Outdoor Americas (17%) and Link Media Outdoor (1% billboard market share). Here’s the surprise. Independents are the biggest single block of US billboard revenues. Independents make up 34% of […]
Billboard Insider’s take: Here are two press releases on a huge development – an alternative reach, frequency and impressions provider for independent out of home operators. We’re intrigued by Chris Cowlbeck’s comment that Place Exchange is willing to seek MRC accreditation once an OOH standard is finalized in 2022. New […]
A few weeks ago Insider ran a story IBO Speedway – The New Revenue Test is Working where an anonymous client was testing billboards for their Awareness Campaign before launching their new website. The test was to see if billboards could drive social media as they suspected. Insider tracked Chris […]
At the fall IBOUSA conference Becky Smith highlighted how the IBO’s Speedway network is generating revenues for their independent billboard operators that are participating. Billboard Insider talked with Smith about the program. How’s the program coming along? It’s been great and we continue to grow and to evolve! We shifted […]
FEMA and the IBOUSA are collaborating on a program to repurpose billboard vinyls. Here are the details. Who are the participants? IBOUSA Federal Emergency Management Association (FEMA) National Voluntary Organizations Active in Disaster (NVOAD) American Logistics Aid Network (ALANaid) Everyshelter Billboard companies. What do I do with my vinyl? Why […]
Max Drachman of Drachman M&A Co. sent us a summary of his comments at the Out of Home mergers and acquisitions panel which Billboard Insider moderated at last week’s IBOUSA show. There’s been an uptick in multiples in the last six months. Market share is becoming more valuable. Digital billboards […]
Insider caught up with Chris Cowlbeck, General Manager of IBOUSA on the viral nature of their current campaign. What have been the results from the recent campaign run through the IBO Speedway? Here’s the update and progress: The Series of Billboards effort has been current for 6 days. We have […]
From Daron Henry at IBOUSA OOH Vinyl Exchange Network (OOHven) pronounced OVEN for easy reference has been formulated. This program is now ongoing and consistent, taking your vinyls at a normal pace, at your convenience with pickups that fill the needs of the philanthropic freight liners and the benevolent corporate warehouses and […]
“We are excited to be in a position to be the first USA based selling platform to use the CUENDE MetricOOH, pronounced “Metric-ooooo”, traffic metrics comparative tools,” said Chris Cowlbeck, IBOUSA General Manager and of the IBO COOP Speedway. “As mostly independent media billboard owners in rural and suburban areas, […]
Billboard Insider caught up with Chris Cowlbeck, General Manager of IBOUSA on the new OAAA Open Direct (OOH) Guidelines recently announced. Why did the OAAA adopt the Open Direct OOH guideline? In my opinion, OAAA as our OOH industry trade organization is leading in a number of areas to get […]
