Insider noticed that the IBOUSA has a new YouTube feature called “Clear Skies” and it is available for everyone.  We are posting the introduction episode below. We called IBOUSA General Manager, Chris Cowlbeck for some more detail on where Clear Skies is headed.

So we decided that the Clear Skies and related topics, like the Media Rating Council, will be added for the general public to consume.  Our intent is to bring complex topics to the folks in the most simple terms possible and without a big corporate feel, hence the fire pit and ranch setting.  I had very good feedback on the style.  I have one going out this week on Brand Safety and how it will become important to OOH.  Super Bowl ads being dropped is an example.

If you are interested in subscribing on YouTube for regular notice on updates you can link in from here.

The first episode talks about what to expect from the series, a discussion on what IBO is chartered to do and its strategic direction moving forward.

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