Insider asked IBOUSA  and Look Billboards General Manager Chris Cowlbeck how independent out of home companies are weathering COVID and Cowlbeck said this after talking with the independent operators who attended last week’s IBOUSA Fall Conference:

“Everybody had a positive story to talk about coming through this pandemic.  Yes, we all felt a month or two.  Look Billboards had a little hit – we really only lost one customer which was a casino…We’re up on the order of 5-10% now over last year…The same story I’ve heard repetitively.  Now the ones that were more highway oriented that dealt with interstate and the highway traffic for hotels and restaurants have been impacted more greatly than the rural folks but that is a lot of the makeup of the group as we are more suburban and rural…”

You can hear more of this conversation on the Billboard Insider podcast later this week.

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