Tag: creative

Billboard Contest Winner Gets Job

In September Vita Coco launched a billboard contest to let recent graduates and aspiring designers compete to design a billboard.  The winning designer was awarded a job as a junior designer with Vita Coco.  The company had some fun with the award while running the award announcement in Times Square. [wpforms […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Rate This Ad by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Vita Coco Running Billboard Design Contest

Earlier this month, coconut water brand Vita Coco launched a campaign to give recent graduates and aspiring designers an opportunity to complete their empty billboard on Sunset Blvd. in LA. Impressed with the brand’s creative out-of-home campaign, NY-based OOH advertising agency Red Rock Outdoor reached out to Vita Coco to […]

Rate This Ad by Greg Callaham

Today’s Rate This Ad column reviews a Starbucks ad which was placed programmatically with Lamar Advertising on Vistar’s platform.  See comments by Ian Dallimore, Lamar Advertising VP of Digital Growth and GM of Programmatic at end.  Programmatic creative can’t always be evaluated with the same rules as directional creative. Rate […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Rate This Ad by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Mark Tutssel: What’s the poster?

OAAA President and CEO Anna Bager interviewed Mark Tutssel (former executive Chairman – Leo Burnett Worldwide)  last friday as part of the OAAA’s lunch break series.  Some of the highlights. What is the real value of out of home? When I first got into advertising I worked at Saatchi and […]

Art Connects Us Exhibit Runs on 60 Clear Channel Minnesota Digitals

MINNEAPOLIS (June 9, 2020) — Hennepin Theatre Trust today announced that Art Connects Us, a digital public art installation, has been extended to continue through the end of August. The project is a partnership with Clear Channel Outdoor which features original artwork by Minnesota-based artists presenting images and messages of […]