Let’s get this out of the way: we use AI. We’re not sitting here defending rapidograph pens and tracing paper like it’s 1987—we were only 5 and 7, respectively. AI’s a good tool for getting somewhere faster. It’s a starting point, a loose thread. It’s a hundred bad ideas in […]
Ocean Outdoor ran a 10 minute Dolly Parton tribute on Landsec’s Piccdilly Lights large format screen in Leicester Square, London yesterday at 4pm. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t sell […]
Meet Minneapolis (with Preston Spire’s help) leveraged DOOH and social to send LeBron James (and all of LA) a message as he nears his NBA free agency decision. The nonprofit destination marketing group, which just named Minneapolis-based Preston Spire as its agency of record, played off a big cultural moment to secure a quick […]
As America prepares to celebrate the 250th anniversary of its founding, Lamar Advertising is commemorating this once-in-a-generation celebration with a nationwide Out of Home campaign that honors the people, ideas and achievements that have shaped the American story since 1776. The 5 unique creative concepts are designed to celebrate America […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
This column was the basis of a presentation at the OAAA Independent Summit this week. Billboard Insider liked the talk so much we are publishing an edited version here. By Brandon Sweeney, Creative Director, Link Media Outdoor One of the biggest challenges in out-of-home advertising is not designing great creative, […]
Most clients walk into a first conversation with an OOH media company with the same idea in their head. Logo. Phone number. Address. Hours. Website. Tagline. Second tagline. Photo of the owner. Photo of the building. Photo of the owner standing in front of the building. List of services. […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
From Up To Something, It doesn’t spike. It compounds. We just crossed the one-year mark with Munley Law’s sports-themed out-of-home campaign. Same visual language. Same tone. Same message structure. Over and over. Not because we ran out of ideas. Because we chose to build memory. Most advertisers treat billboards […]
