As America prepares to celebrate the 250th anniversary of its founding, Lamar Advertising is commemorating this once-in-a-generation celebration with a nationwide Out of Home campaign that honors the people, ideas and achievements that have shaped the American story since 1776.

The 5 unique creative concepts are designed to celebrate America while also marking the role Lamar has played in connecting communities and bringing people together during some of America’s most important moments since the company’s founding in 1902.

• “A Story Worth Telling” honors the people and events that have shaped the country’s history

• “Written Across Time” recognizes the ideas that have guided generations of Americans

• “Made to Reach Further” celebrates American innovation and exploration

• “Dreams on Display” highlights the ambition that continues to define the American spirit

• “From Sea to Shining Sea” highlights the geographic reach, diversity, and unity of the country

The campaign will launch in June 2026, peaking during the July 4th holiday, and will continue to run on Lamar digital billboards, bulletins, transit and airport advertising displays across the country until July 2027.

As one of the country’s oldest and largest outdoor advertising companies, Lamar is proud to pay tribute to America and use its national Out of Home media network to continue sharing American ideas, stories and milestones.

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