Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Wes Frick of Wes Frick Design Agency.
Leafy 8
Rating: 2 (below average)
- This billboard features some cool gradients with blue, trying to give it a 3d effect. I like the metallic on the serif, but if you try to read this from a far distance I bet it’s pretty difficult to read. The advertiser and product are pretty small on this already small structure.
- The billboard’s blue hues are blending in with the sky behind it, it’s always important to know the location and try to avoid this common issue of blending in too much.
- The billboard doesn’t go with the brand colors featured on the website, and is off brand. I have recreated a version below that I think solves these issues by incorporating their green.
- The website is practically the same name as the logo so in this case I do not recommend it. People will go to the website when they want to. It’s about name recognition, most people aren’t going to react immediately off a billboard to go to a website you want them to. It’s too hard to remember so they use Google & social to find the name.
- I don’t think their state requires a disclaimer to be placed on the ad, but I believe it would make it look nicer to have one and that it would protect them anyway. Better safe than sorry.
Here’s how I would have designed the ad.
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