Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Wes Frick of Wes Frick Design.
Red Wing Shoes
Rating: 3 (average)
- Great use of alliteration. “Right Boot. Right Job. Right Here.”
- The ad has a hometown, local feel which is on-brand for the Red Wing flagship store.
- I’m drawn to the boot in the middle but it took me a moment to find the advertiser, Red Wing.
- This concept works closeup, but may not be legible from far away, so the design elements should be enlarged.
Here’s how I would improve the ad.
- I made Red Wing much larger.
- I included an 8 foot extension.
- I placed the copy “Right Boot. Right Job. Right Here.” on the right side because it repeats the word “Right” three times, so I saw this to be fitting.
- Although this isn’t a directional ad people need to know Redwing’s flagship store & outlet is downtown, so I added the location at the bottom.
- I removed the white banner because the one background effect simplifies the advertisement.
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