Emergency response efforts for the recent hurricane Laura have spurred a new program between government, nonprofits and corporate donors to deal with a long standing OOH industry problem of managing and disposal of spent vinyls once a campaign is complete. Billboard Insider met up with Chris Cowlbeck, General Manager of […]
Every OOH media owner that deals in static inventory deals with the issue of vinyl bulletin materials when the campaign is over. Chris Cowlbeck, General Manager of IBOUSA, received an email recently from Every Shelter, a non profit that is trying to develop uses for the spent vinyls in the […]
In addition to running Oklahoma based LOOK Billboards Chris Cowlbeck is General Manager of the Independent Billboard Operators Operators USA. Insider caught up with Cowlback earlier this week. How has Covid impacted Look Billboards. It’s been more of a mind game dealing with the way the media and politics has […]
On yesterday’s Geopath OAAA Virtual Seminar for independent operators LOOK Billboards and IBOUSA General Manager Chris Cowlbeck was asked for tips on managing through trying times and he said this: All of this stuff is cyclical…we’ve been through cycles and will continue to go through cycles…Keep it positive…Wake up and […]
Next Wednesday July 22 Geopath and OAAA are holding a must attend event for independent out of home operators. It’s free to any billboard operator. A great way to spend a couple hours heading into the weekend. Geopath/OAAA Virtual Independent Operators Seminar Join OAAA and Geopath for a Virtual Independent […]
Join OAAA and Geopath for a Virtual Independent Operators Seminar on Wednesday, July 22 from 2 – 4 PM eastern. Hear from industry experts as they discuss topics important for running a successful OOH company in today’s turbulent media business. The seminar will feature several short but content rich sessions […]
From Chris Cowlbeck, IBOUSA General Manager The coronavirus pandemic has indeed impacted our daily lives and IBOUSA was forced to cancel their Louisville conference last week. In an effort to communicate with the people and companies in the independent billboard space, IBO has scheduled a ZOOM meeting series for Wednesday […]
Jeff Bohnert, President and General Manager of DSW Signs has died. He was 57 years old. Bohnert spent 33 years with DSW after graduating from Southeast Missouri State University. The Cape Girardeau Missouri company has over 800 faces in Illinois, Arkansas, Louisiana, Texas and New Mexico. DSW Signs was an […]
By Chris Cowlbeck, General Manager, IBOUSA Recent advancements in technology and the speed of delivery of data have created some challenges for small and medium sized Out of Home (OOH) companies to fully understand and evaluate all the data nuances being used in the OOH industry. The skills and access […]
By Chris Cowlbeck, General Manager, IBOUSA I’m writing now again from the Sunny Side of the Arbuckles in the isolation of the ranch looking out over the horses walking by as the spring grasses and flowers come to life. In the midst of all that is impacting us I recently […]
