Billboard Insider’s take: Here are two press releases on a huge development – an alternative reach, frequency and impressions provider for independent out of home operators. We’re intrigued by Chris Cowlbeck’s comment that Place Exchange is willing to seek MRC accreditation once an OOH standard is finalized in 2022. New […]
Billboard Insider is taking today and tomorrow off for Thanksgiving. We have lots to be thankful for: To Outfront Media Real Estate Rep Shelli Bergren for being Billboard Insider’s first newsletter subscriber. To SignAd’s Taylor Buckholtz for being Billboard Insider’s most recent and 3,122nd newsletter subscriber. To Anna Bager and […]
A few weeks ago Insider ran a story IBO Speedway – The New Revenue Test is Working where an anonymous client was testing billboards for their Awareness Campaign before launching their new website. The test was to see if billboards could drive social media as they suspected. Insider tracked Chris […]
Here’s a summary of day one of the IBOUSA fall show in 5 quotes. Chris Cowlbeck on the IBO’s growth The idea is ranchers helping ranchers. Someone’s barn burns down and we help them fix it. That’s what the IBOUSA is about….We’re growing and we’re going to continue to grow. […]
IBO, and General Manger Chris Cowlbeck, were approached with a significant potential revenue opportunity that required a quick turnaround using the IBO Speedway. After a successful launch, Insider caught up with Chris to discuss the details from a crazy week. We understand that IBO just ran a new campaign that […]
“We are excited to be in a position to be the first USA based selling platform to use the CUENDE MetricOOH, pronounced “Metric-ooooo”, traffic metrics comparative tools,” said Chris Cowlbeck, IBOUSA General Manager and of the IBO COOP Speedway. “As mostly independent media billboard owners in rural and suburban areas, […]
Billboard Insider caught up with Becky Smith, IBOUSA Enterprise Manager, also known as Chris Cowlbeck’s left-hand lady, and asked her about the IBO Speedway. Becky oversees the collection, cleansing and homogenizing of IBO Associates inventory, similar to the real estate MLS system. What is the IBO Speedway? The IBO Speedway […]
Billboard Insider caught up with Chris Cowlbeck, General Manager of IBOUSA on the new OAAA Open Direct (OOH) Guidelines recently announced. Why did the OAAA adopt the Open Direct OOH guideline? In my opinion, OAAA as our OOH industry trade organization is leading in a number of areas to get […]
Over the last week or so, there has been a flurry of stories floating around and many of you have asked me to share what the IBOUSA comments were. Today Anna Bager released a statement that nicely summarizes what we can expect from OAAA as our industry trade organization. Please […]
Our first thought on last weeks IBOUSA conference in Denver is, ZOOM has been a necessary and productive means of communication during the pandemic, but it is no substitute for gathering together in person, to share ideas, catch up on friendships and learn together as an industry. It was truly […]
