Tag: Chris Cowlbeck

Day 1 of the IBOUSA Conference in 6 Quotes

Here are six quotes summarizing Day 1 of the IBOUSA Fall Conference. Becky Smith on the IBOUSA’s growth: Our footprint at IBO is second only to Lamar…We are growing…264 companies…We’ve added 45 new companies this year. Chris Cowlbeck on why the IBO is focusing on the Speedway product to replace […]

Who Has What Share of the US OOH Market

Billboard Insider has computed US out of home market share figures for 2021. Public out of home companies account for approximately two-thirds of US out of home market share. Lamar controls 25% of US out of home revenues, followed by OUTFRONT at 21% and Clear Channel Outdoor at 17%. The […]

Company of the Day: Look Billboards

Company: Look Billboards Market:  Southern Oklahoma Headquarters: 1500 W. Broadway, Ardmore, Oklahoma Phone: 580-226-0222 LOOK Billboards operates 100+ traditional faces and 5 digital rotary-networked billboards in the following Oklahoma markets: Ardmore, Atoka, Caddo, Durant, Healdton-Wilson, Lone Grove, Madill, Springer and Sulphur-Davis. Most of the billboards are 12 by 24.  Chris Cowlbeck is the General […]

Our New Sales Book is Available for Purchase!

Order Your Copy Here! If you sell Out of Home advertising you need The Ultimate Out of Home Sales Guide.  This book is co-authored by Billboard Insider and Kevin Gephart.  We met Kevin in 2019 when he was newly retired after a 37 year career selling media, including 12 years […]

Key Quotes From Yesterday At The IBO Convention

A very successful first day at the IBO Spring Convention in Kansas City.  Insider wanted to provide a snapshot through some key quotes that occurred during the day. Chris Cowlbeck, IBO Chief Visionary Officer “Tech is changing at a blistering pace.” “The big three know that the Independents need to […]

IBOUSA adds telepathy and mind-bending skills panel to 2022 spring conference.

The Independent Billboard Operators USA (“IBOUSA”) will have a telepathy and mind-bending skills panel at the Spring 2022 conference May 4-6 in Kansas City, MO.  “Our members biggest frustration is dealing with uncooperative municipal staffers,” says IBO General Manager Chris Cowlbeck.  “We want to give members the tools to succeed […]

Barry Cramer Jr. RIP

Barry Cramer Jr. died on March 8, 2022 at the too young age of 56 years following a five year battle with cancer.  You can read Barry Cramer’s obituary here. Barry started his career in radio after graduating from Middle Tennessee state in 1990.  Barry owned and operated multiple out […]

Who has the biggest billboard market share in the US?

Lamar accounted for 28% of US billboard revenues during the first 9 months of 2021, followed by OUTFRONT (20%), Clear Channel Outdoor Americas (17%) and Link Media Outdoor (1% billboard market share).  Here’s the surprise.  Independents are the biggest single block of US billboard revenues.  Independents make up 34% of […]

In The Office: Cowlbeck and Look Billboards Did NOT Sell!

Ladies and Gentlemen, The M & A activity has been brisk and I expect that some of you may be considering. I saw the Drachman release that Look Outdoor Advertising sold to Lindmark yesterday (Congrats Max and Trent!). As much as I would love to have extra cash in my […]

IBO Speedway Introduces OOH Insights Product from Goldfish Ads

The events of the last couple of years have driven the buy side in the OOH Industry to ask questions and demand results from media owners who want to get to the front of the line with campaign placements.  A recent article by Anna Bager, CEO of OAAA, “Smooth Sailing […]