Chris Cowlbeck, General Manager of IBOUSA, and Richard Rothfelder, partner at Rothfelder & Falick, have jointly announced a program for discounted legal services for members of IBOUSA. Rothfelder is a frequent contributor to Billboard Insider and presenter at IBOUSA and OAAA conferences, and he co-authored “Billboard Insider’s Guide to Leases, […]
If you are in the out of home industry or thinking of entering the out of home industry you need In Their Words: Out of Home Executives Talk About Out of Home. This 147 page guide contains excerpts from interviews with 173 out of home executives at 150 out of […]
Cellular billboard antennas are the-next-big-thing-that’s-going-to-happen-but-never-does. Insider suspects this is because many billboards are in rural areas with little additional demand for cellular/wireless antennas. Insider has received only 1 request from a cellular company seeking wireless antenna space on a Circle City Outdoor billboard. It was looking for a billboard near […]
In last week’s Who Has What Market Share Billboard Insider referred to a slide from an OUTFRONT Media investor presentation suggesting that independent out of home companies account for 34% of US out of home market revenues. Justin Powell of Huntington Outdoor wonders if the independent’s share of the market […]
Did you know that independent out of home companies have the largest share of the US out of home market. Look at this slide from OUTFRONT Media’s December 2020 Investor Presentation. Independent operators make up 34% of 2019 US out of home revenues followed by Lamar (23%), OUTFRONT (21%), Clear […]
Six leading digital out of home technology platforms are standardizing the way that ad inventory is named and defined. See related post today. Here’s what people tell Billboard Insider about the initiative: Anna Bager, President and CEO, OAAA Standardizing the way DOOH inventory is termed and categorized is a significant […]
Insider has lots of readers who hunt on their days off. Here’s IBOUSA Production and Operations Manager Daron Henry hunting Bobwhite Quail on Chris Cowlbeck’s Oklahoma ranch. [wpforms id=”9787″] Paid Advertisement
On last week’s Billboard Insider podcast Chris Cowlbeck talked about 4 IBO public service initiatives. The first one that comes to mind is one that we’ve had for a couple of years…Operation Christmas shoebox…They pack these shoeboxes and send them to kids in third world countries. Everybody feels good about […]
On yesterday’s Billboard Insider podcast Chris Cowlbeck reviewed the steps IBO is taking to provide healthcare solutions for independent operators and out of home contractors. What are you doing with healthcare for the out of home industry. There’s a huge need for this…Many of our operators have independent contractors…They just […]
Today’s podcast guest is Chris Cowlbeck General Manager at Look Billboards an Oklahoma based out of home company and the IBOUSA a networking group which addresses the needs of independent billboard operators. Chris says independent operators have come through covid in good shape. The IBO just held its fall conference. […]
