IBOUSA is a networking group of OOH Independent Operators across the United States that functions on a not-for-profit basis to benefit OOH businesses. IBOUSA was created to help Independent Operators, similar to the ways that our great country was born, by neighbors helping neighbors. “We are growing past 200 companies […]
Health care and its costs and variable coverages are issues of concern for all Americans but none more so than those in small to mid-sized businesses. Recognizing this, IBOUSA, an association comprising independent billboard owners/operators, has spent the past year working to find a health care solution that would benefit […]
Last week Insider did a post on Durden Outdoor’s conference room. We received lots of conference room pics. Here are our favorites. Roland Digital Media’s Cookeville, TN office is filled with old ad memorabilia. The conference room table was originally an off-premise billboard. It advertised the Jaycees world championship rodeo […]
Earlier this week Insider ran a post discussing the risks of running personal ads on digital billboards. Today Chris Cowlbeck makes case for personal ads: By Chris Cowlbeck, General Manager Look Billboards and General Manager, IBOUSA We at IBO HQ recently saw a few stories about personal ads and wanted […]
The IBOUSA hosted a float plane trip to Delaney Lake, Ontario in July. Looks like a great time with lots of trophy fish. IBOUSA’s Daron Henry with a nice Lake Trout IBOUSA General Manager Chris Cowlbeck with a trophy muskie. Jim McIntyre of McIntyre Outdoor Advertising/Southern Billboards Inc. with […]
McKenzie Cowlbeck loves to travel when she’s not attending the University of Oklahoma or helping her father Chris Cowlbeck with IBOUSA matters. She’s been to Bhutan, Brazil and Italy while in college and will soon be headed to Scotland. Here’s a picture of Mckenzie in Siena Italy. McKenzie is a […]
“As we grow our IBO COOP Marketplace which includes multiple Demand Side Platforms (DSPs) and while the world focuses on programmatic and automation, we are using some of these same tools to streamline how things have been done for years,” said Chris Cowlbeck, General Manager of IBOUSA. “Our goal is […]
Insider snapped this photo of IBOUSA General Manager Chris Cowlbeck eating vegan at the OAAA 2019 show. Cowlbeck tells Insider that the food is surprisingly good. He says there will be vegan food at the next IBOUSA convention along with morning yoga and a gestalt workshop called “Billboards and you” […]
Duluth, GA (May 29, 2019) Formetco recently announced its new enterprise software F360 CMS has successfully integrated with the Vistar Media programmatic monetization platform. IBO’s nationwide inventory of digital screens is now available to Vistar’s advertiser base, including national brands and agencies. With F360 and Vistar, independent operators can access […]
Las Vegas, NV (May 17, 2019) Formetco recently announced the successful integration of its new enterprise software F360 CMS with the Adomni Demand Side Platform (DSP). IBO’s nationwide inventory of digital screens is now available to Adomni’s advertiser base, including national brands, agencies and hyperlocal buyers. With F360, independent operators […]
