Other News

Company of the Day: Porlier Outdoor

Company: Porlier Outdoor Advertising Markets: Missouri, Kansas Headquarters: 127 Mulberry Street, Foristell, MO  63348 Phone: 636-463-2100 Porlier Outdoor operates a 400 face billboard plant including 6 digital faces between St Louis and Kansas City.  The firm was founded 1988 by Brent Porlier and is run by President Melissa Porlier.  Here are some of the […]

What should out of home bad debts be?

Bad debt expense (e.g. revenue which is never collected) should be minimal at your out of home company because you can require payment within 30 days or you’ll take an ad down.  You can also require customers with weak credit history to personally guarantee the contract or pay in advance. […]

Premium OOH Inventory. Overused or undervalued?

by Nick Coston Every so often I like to have a look see at websites of OOH media owners, especially all the expanding digital place based networks. They all have shiny bright screens with major brands or local events running, clean site lines and on occasion even some full motion […]

PATTISON Outdoor Introduces New Advertising Opportunities in New Brunswick

  MONCTON, New Brunswick, July 15, 2026 (GLOBE NEWSWIRE) — PATTISON Outdoor Advertising, a leader in the Canadian Out-of-Home advertising industry, has acquired Mark’s Media Group, a prominent outdoor advertising company in Greater Moncton. This strategic move compliments PATTISON’s existing out-of-home advertising options, that include digital & static billboards, plus […]

Company of the Day – Republic Media

Company: Republic Media  Headquarters: 760 W Firetower RD, Ste 107 #345, Winterville, NC 28590 Market: Eastern, North Carolina Phone: (252) 917-1484 Email: republic.media@outlook.com Republic Media manages 114 Billboard faces in Eastern, North Carolina in 10 counties including 1 digital face. Halifax , Martin , Beaufort, Pitt, Green ,Lenoir, Dublin Craven, […]

Stop Selling Billboards. Start Selling Ideas. | Kevin Gephart

  Neil Bell, host of The Bell Board Posdcast has a new show out featuring sales consultant extraordinaire Kevin Gephart. You say we’re not selling out-of-home space, we’re selling ideas — but a lot of operators are still running their sales departments like order takers. It’s a pervasive problem. In […]

Last week to enter OBIEs

  The OBIE Awards, the out of home industry’s most storied creative honor, are entering an exciting new chapter. This year, the OBIEs will debut as a standalone event in October 2026 in New York City, expanding their visibility and making the celebration even more accessible to agencies, brands, and […]

Meet Minneapolis Tries to Recruit LeBron with Billboards

Meet Minneapolis (with Preston Spire’s help) leveraged DOOH and social to send LeBron James (and all of LA) a message as he nears his NBA free agency decision. The nonprofit destination marketing group, which just named Minneapolis-based Preston Spire as its agency of record, played off a big cultural moment to secure a quick […]

Company of the Day: Pattison Outdoor

  Company:  Pattison Outdoor Markets:  Canada Address: 2700 Matheson Boulevard East, Suite 500, West Tower.  Mississauga, ON  L4W 4V9 Phone: 905-282-6800 Pattison Outdoor is Canada’s leading out of home, transit and digital display company with more than 240,000 advertising displays throughout 200 communities in Canad.  Pattison has 430 employees.   Pattison’s head office is […]

What Does an Average Independent Out of Home Company Look Like?

What does an average roadside out of home company in the US look like?  Billboard Insider has 467 roadside billboard companies in its database.  Most of them are Billboard Insider subscribers.  Here’s what we’ve learned about the average independent roadside out of home company. The average roadside out of home […]