I’m not as avid of a Billboard Insider contributor as my father and law partner, Richard Rothfelder, so one of my favorite post-IBO conference, flight-back pastimes is to jot down my takeaways from the preceding conference. Becky Smith, Chris Cowlbeck, and the IBO team continue to outdo themselves with their […]
Company: Liberty Outdoor Headquarters: 4114 Route 176, Crystal Lake, IL 60014 Market: Greater Crystal Lake, IL area, between Milwaukee and Chicago Phone: 815.459.1776 Email: bjavor@libertyoutdooradvertising.com Liberty Outdoor Advertising has been specializing in Billboard advertising since 1982. They currently are operating 144 faces at 44 locations throughout McHenry County. In addition to billboards, Liberty provides Coroplast […]
Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business. It worked so well for The Nine, that I know it’s money well spent. John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]
West Virginia Gov. Jim Justice placed four counties under a state of emergency Tuesday afternoon just hours after a major line of storms moved through packing 80 and 90 mph winds knocking out power to more than a quarter of Appalachian Power customers in central and Southern West Virginia. Insider […]
Here are the highlights of day 2 of the IBOUSA spring 2024 conference. John Barnes of Barnes Advertising on the importance of having a succession plan for your out of home company. I was on vacation in Florida and had a lump on my neck. The doctor said I had […]
Farmers most likely know little about the process for developing OOH selling opportunities. But, they do know quite a bit about the process for developing (growing) crops. And, the lessons we learn from the farmer can help us “grow” our OOH books of business. Let’s look at the farmer’s growing […]
Company: Legacy Outdoor Advertising Markets: Iowa, Kansas, Nebraska, Missouri, South Dakota Address: 920 E 56th St, Suite B, Kearney, NE 68847 Email: sales@legacybillboards.com Phone: 800-628-6060 Legacy Outdoor was formed by the merger of USA Outdoor and CK Outdoor. The company owns over 1,200 posters, bulletins and digital billboards in Arkansas,, Iowa, […]
Here are five things about Link Media Outdoor which Billboard Insider learned from reading the 2023 10k of Boston-Omaha. Scale, Scale, Scale Link Media is a textbook case of taking advantage of scale economies. Revenues have grown faster than expenses in every year of the company’s life. Key expense items […]
Here is day one of the IBOUSA Spring 2024 conference in five quotes. Chris Cowlbeck says the IBO is still growing. In the last 8 weeks there are 20-30 companies who are knocking on our door who want to be a part of things… Ryan Joyce, Genlogs talks about a […]
April 02, 2024 08:00 AM Pacific Daylight Time NEW YORK–(BUSINESS WIRE)–Bluebolt Outdoor LLC, a division of Blue Outdoor, in collaboration with California State University – Dominguez Hills and its sustainability unit has installed solar-powered benches on campus. Provided to the university at no cost, the benches offer students, faculty, and […]
