At the IBO Conference, Richard Rothfelder, Chris Rothfelder and Mike Falick had an engaging discussion about aspects of billboard law focused around their new book. Continuing that conversation, here are more excerpts from that discussion as they consider some of the key legal issues facing the OOH industry. Leases, Easements, and […]
AMSTERDAM, the Netherlands – April 29, 2026 – Spotzi, a provider of location intelligence and Out-of-Home (OOH) planning tools, today announced that its real-world audience segments — previously only available in OOH-focused programmatic environments — can now also be activated within leading online DSPs. This expansion enables advertisers to use […]
Company: MH Outdoor Media, LLC Headquarters: 11750 Katy Freeway Suite 1300 Houston, Texas 77079 Markets: Alabama, Texas, Tennessee, Louisiana, and Florida Phone: 855-220-0423 Email: mhenderson@machaik.com MH Outdoor Media, LLC is a member of the Mac Haik family of companies, founded in July 2011 in Houston, Texas. Marshall Henderson is the […]
Billboard Insider’s Dave Westburg was a guest on the Bell Board Podcast last week. Here’s part of the conversation where Bell Board podcast host Neil Bell and Dave discuss how they are using AI in the out of home business: Are you using AI to run your business? I’ve been […]
The Out of Home Advertising Association of America today released its annual 2025 OOH Facts & Figures Ad Spend Performance report, a comprehensive look at category spending, format growth, and overall industry trends, alongside its 2025 MegaBrands Report, which ranks the nation’s largest out of home advertisers and highlights […]
28 April 2026, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with We OOH, a leading DOOH media operator specializing in iconic large-format digital billboards in Brazil, expanding programmatic access to premium digital inventory across major cities and […]
Company: Milestone Outdoor Markets: Nationwide Email: info@milestoneoutdoor.com Phone: 917-539-3147 Milestone Outdoor provides hand-painted murals and custom projects. The company was founded in 2014 in Brooklyn, New York. Billboard Insider talked with Reuel Schum, the company’s owner. What’s new in the past year? The past year for Milestone has been all over […]
Billboard Insider is running a series of interviews with out of home legend Charley MacIntyre who recently sold Bullfrog Outdoor to Adams. Last week Charley talked about site development. Today he talks about sales and creative. You started in sales. What does selling outdoor mean to you? Make a friend. […]
The 2026 OOH MediaCon is coming up May 11-13, 2026 in Dallas. Billboard Insider will attend and moderate a panel on AI and out of home on Monday May 11. We asked Olivia Oshry the Chief Marketing Officer at OAAA to talk about what makes the conference a must-attend event. […]
Three leaders of the US-based Out of Home industry are set to join the World Out of Home Organization Annual Congress in London this summer. They are Sean Reilly, CEO Of the US’s biggest OOH company Lamar; Nick Brien, the new CEO of OutFront Media, a former boss of McCann Worldgroup and […]
