Why dynamic creatives increase attention and improve results. By Eric Kubischta, Co-Founder and CTO – Lucit For every statistic, there are more statistics, and they are all right or wrong depending on your context. Here is my, Eric Kubischta Certified, “trust-me-bro” metric: > An ad with dynamic content can attract an […]
WASHINGTON, Sept. 17, 2026 (GLOBE NEWSWIRE) — New research from the Out of Home Advertising Association of America (OAAA), conducted in partnership with The Harris Poll, shows how engaging consumers in the real world can influence behavior from initial brand discovery through purchase. Nearly three-quarters (73%) of adults ages 18-64 […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Shipp Outdoor, LLC Headquarters: 2801 Richmond Road #43 Texarkana, TX 75503 Markets: Louisiana, Texas, Arkansas and Oklahoma Phone: 866-99-SHIPP Shipp Outdoor, LLC acquired assets of Whatley Sign Co. of Texarkana, AR in August of 2012. Chad Shipp, President, has been in marketing and media since he graduated high school in 1993 and felt […]
Billboard Insider always enjoys reading Solomon Partners Media monthly. The September 2026 Solomon Partners Media Monthly shows that Out of Home Media companies are trading at a median 2026 estimated EBIDTA multiple of 11 times. Billboard Insider’s take: Keep in mind that these multiples are based on 2026 estimated performance. […]
The fourth quarter in the billboard business has a rhythm: sales chases year-end budgets, operations races weather and daylight, and leadership plans next year’s numbers. The people side often falls off the list just when it matters most. The last ninety days of the year often determine whether small people […]
Landmarks across Las Vegas illuminated in turquoise and purple in recognition of National Suicide Prevention Day, including the “Welcome to Fabulous Las Vegas” Sign, City of Las Vegas Gateway Arches, High Roller Observation Wheel, Eiffel Tower at Paris Las Vegas, large digital displays on the Las Vegas Strip courtesy […]
Company: SiliconView Market: California Phone: 415.722.6856 Email: ssouders@siliconview.com SiliconView owns a two-sided digital structure situated along Highway 101, the principal commuter route between San Francisco and San Jose. The digital sign is located on the same piece of land as the Softbank Venture Capital firm. The company uses numerous sales partners […]
OUTFRONT CFO Matt Siegel has changed the company’s focus from revenue to cashflow. Here’s an analysis of Siegel’s activities, sponsored and analyzed by SignValue. OUTFRONT has shown a willingness to exit low margin municipal billboard contracts in New York and LA. OUTFRONT shed 6% of their workforce in 2025. OUTFRONT […]
AI is being misused for automated marketing. Look at this email Billboard Insider received. The personalization in the email is a reference to a 3 year old podcast Billboard Insider did with Anna Bager. Anna Bager is the person to hear if you’re interested in out of home or advertising […]
