I’ve been running a series in which I answer OOH sales questions asked by Billboard Insider readers. Last week I said to avoid short term sales plans. Today I discuss whether it’s wise to bundle ad design, production and installation charges. Should I bundle ad design, production, and installation—or charge […]
Many of you may know Steve Haggard as a leading Out of Home commercial lending executive, both at Metro Phoenix Bank and more recently at Alerus. With the news of the Alerus decision to stop making billboard loans, we knew that Steve would find a new banking institution to continue […]
26 March 2026, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Orange Barrel Media (OBM) & IKE Smart City, a pioneer in landmark media and smart city technology, to further expand access to premium DOOH inventory across the United States. […]
Billboard Insider has learned that MAC Media has sold to Lamar Advertising. Company: MAC Media Markets: Florida Email: macmedia@cfl.rr.com Phone: 407-805-9238 MAC Media operates an out of home advertising plant with over 160 billboard displays including 100 digital displays in Orlando Florida. Richard (“Mac”) McHugh is founder. He entered the […]
This article was originally published on the Adquick website and is reprinted with permission. Billboard Insider notes that this 3,800 word essay is 6 times longer than a typical article in Billboard Insider. If you are pressed for time scroll down to section V – The Industry That Forgot to […]
Insider recently published Ballyhoo Media’s announcement on their nationwide agreement with the Hornblower Group. We reached out to Tyler Zlatin, the Co-founder and Chief Revenue Officer of Ballyhoo Media, to discuss the deal and what it means for the growth of his Company. Tyler, tell us why this new agreement […]
Billboard Insider is watching SB 2353 in the Hawaii legislature. The bill would permit billboards and digital signs in the New Aloha Stadium Entertainment District in Hawaii. The digital sign initiative would help raise money for a $4 billion development project which includes a football stadium remodel, 4,100 housing units, […]
Company: Local Media Outdoor Headquarters: 27 Abercorn Street, Savannah, GA 31401 Market: Georgia, North Carolina & South Carolina Phone: 770.535.6346 Email: tharkins@localmediaoutdoor.com Morris Multimedia entered the out of home advertising business in September of 2018 by forming Local Media Outdoor and purchasing a double sided digital billboard in Cummings, Georgia from […]
Company: Link Media Outdoor Markets: Central and Southeast United States Address: 200 Mansell Ct. East, Bldg 200 Suite 360, Roswell, GA 30076 Email: info@linkmediaoutdoor.com Phone: 844-404-5465 Link Media is the sixth largest out of home company in the United States. It operates a billboard plant with 7,570 total faces including […]
Yesterday Britt McConnell had an excellent article explaining how turnkey billboard installation eliminates risk during billboard construction. If you don’t do a turnkey install, you need to think carefully about insurance to mitigate risks. There here are typically four parties involved—fabricator/digital billboard manufacturer, trucking company, installer, and the billboard […]
