Other News

Visible Outdoor Works with Municipality to Install Digital Billboard

  Clemmons, N.C. – Apr. 12, 2024 – Visible Outdoor recently installed Clemmons, North Carolina’s first digital billboard, after working with the city to clear up municipal zoning ordinance discrepancies. Joseph Stancil, owner and operator of Visible Outdoor, was committed to getting the display installed to provide the best possible […]

Lamar Partners with Boys & Girls Clubs

Baton Rouge, LA – April 16, 2024 – Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced it has selected Boys & Girls Clubs of America as its In-Kind Partner for 2024. Beginning this month, Lamar will donate more than $2 million in Digital Out […]

Company of the Day: Lind Media

Company:  Lind Media Markets: Ohio, Indiana Headquarters: One Billboard Center, 409-411 North Main Street, Mansfield, OH  44902 Phone: 419-522-2600 Lind Media operates 1,600 billboards including 35 digital displays in 27 Ohio and Indiana counties. Lind Media was started in 1991 by John Siegenthaler.   In addition to the billboard business Lind has developed […]

Debt Costs and Leverage Stable at Public OOH Companies

Here are two tables, prepared by Moorgate Capital Partners, which calculate the weighted average cost of debt and leverage (net debt/adjusted cashflow) for the public out of home companies as of December 2023.  Some observations: No surprise that the cost of debt goes up as leverage goes up.  Clear Channel […]

No AI Imagery

We appreciate it when we hear from our readers.  Wes Frick has been contemplating an issue and as he moves forward he sent us this note explaining his concerns. BillboardDesign.com & Wes Frick Design is no longer using AI imagery in advertising campaigns. Even though it can make highly detailed […]

Genlogs Uses Billboard Sensors to Stop Trucking Theft

Genlogs rents space on billboards for privacy-enabled sensors to measure the flow of commercial trucks in the US.  Blake Balch, Genlog’s Chief of Partnerships shares a success story: I wanted to share a really cool story that never would have happened if you did not run that first article that […]

Company of the Day –  Local Digital Billboards

Company:  Local Digital Billboards Markets:  South Carolina. Address:  1543 Wando Landing Street,  Daniel Island, South Carolina  29492 Phone: 843-364-6019 Email: localdigitalbillboards@homesc.com Local Digital billboards operates digital billboards in Pawley’s Island South Carolina and Buford, GA.  The company is run by Heather MacQueen Jones.  Prior to starting Local Digital Billboards, Macqueen Jones […]

What’s Important Now? 3Q OOH Prospecting

For Q3 determine if you are on track to make your sales budget. A key to selling more 00H faster is planning for a sufficient prospecting/sales cycle.  Don’t waste valuable, limited sales time pursuing new business with too short of a sales cycle.  It’s unfortunate that management (for their own […]

WOO Future Leaders Congress in Hong Kong

The World Out of Home Organization is showcasing its second Future Leaders Delegate Initiative at the 2024 Global Congress in Hong Kong, to be held on June 5-7. The Future Leaders initiative was launched at the Lisbon Global Congress in 2023 with ten successful applicants. WOO members, national associations and […]

Rate This Ad by Rich Molinaro

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]