By Tracey Hess, COO & Co-Founder of Elevate OOH “Elevate” (transitive verb) “to lift up or make higher.” Merriam-Webster.com, 2026. Knowing that I wanted to build something to improve independent billboard operators’ workflow was the easy part. How to build it, and what to call it – well, that part […]
Other News
New York Post’s Lydia Moynihan to Speak at DPAA Newsmakers Dinner on October 12
Attending the VIP Invite-Only Dinner is an Annual Tradition for News, Media, Marketing, Technology Leaders, Held One Night Before the DPAA Global Video Everywhere Summit Moynihan Brings Expertise as Journalist Covering the Intersection of Washington, Wall Street and Silicon Valley to Networking and Conversation-Driven Dinner, Joining Sydne Mullings, Microsoft’s […]
Jellyfish Brings UGG® Season to Life with Striking & Evocative Advertising Campaign
NEW YORK, NY (Sept. 30, 2026) – Jellyfish, the integrated global digital marketing company within The Brandtech Group, today launched a new Fall 2026 campaign for Southern California-based global lifestyle brand UGG® (a division of Deckers Brands NYSE: DECK) that elevates the Born To Feel brand platform and UGG® Season, […]
Company of the Day – Stovehouse Billboards
Company: Stovehouse Billboards Headquarters: 3414 Governors Drive, Huntsville AL 35805 Market: Huntsville, AL Phone: (256) 801-2424 Stovehouse Billboards is a part of Stovehouse, Huntsville’s premier destination for eats, drinks, shopping and leisure; but their roots run deep, and the history of Stovehouse goes back nearly a century. Stovehouse is built on […]
Out of Home Industry Strength: Barriers to Entry
44% of Billboard Insider readers think that the biggest strength of the out of home business is that there are barriers to entry in the business which limit competition. The biggest barrier to entry is permitting. Many US cities or counties have sign codes which prohibit new billboards. Every […]
Operators Already Know Creative Matters – What’s their perspective on how it affects performance and renewals
By Neil Morris At Apparatix’s Unleashed 2026 conference in Orlando, I ran live polls during my session with around two dozen independent billboard owners and managers. I expected to spend the session making the case that creative matters. It turned out the room was already there, and the real story […]
FBI Gives Award to North Carolina Advertising Association
FBI Charlotte chose the North Carolina Outdoor Advertising Association (NCOAA) as the 2025 Director’s Community Leadership Award (DCLA) recipient for North Carolina. The NCOAA has been an invaluable partner to the FBI Charlotte Field Office since 2020. NCOAA is the statewide trade association representing outdoor advertising operators across North Carolina. […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Summit Media
Company: Summit Media Headquarters: 1445 Fifth Street, Santa Monica, CA 90401 Phone: 877-820-3002 Markets: California, New York Summit Media was founded in 1998 and operates a plant of high-profile, large-format bulletins, squares, spectaculars and walls in Los Angeles, with a focus on: Sunset Strip West Hollywood Hollywood West L.A. Brentwood Santa […]
Billboard Insider Classifieds October 3, 2026
We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads from the ad and my column this year.” Greg Callaham, Greg Callaham Graphic Design “The classified ad is working on Billboard Insider.” Karla Steele, K Steele Solutions […]
























