Grey Outdoor Founder Grey Vick had this comment in response to our story yesterday about Las Vegas Billboards getting city council approval of a digital conversion.

Great work LVB. Approvals happen when we get our a sales pitch correct. That pitch doesn’t have anything to do with internal economics. Its sales 101 at a city council meeting just the same as at a clients office. Clients don’t inherently care about your business only the problems your business can solve for theirs. What’s in it for them?? We have to beat the drum on all the benefits (by the way none of the benefits have anything to do with the operator and their “deal”.

Mitigating light pollution, keeping competitive local advertising for local business, cleaning up old structures and modernizing the landscape are all great reasons for a city to say “yes”.