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Billboard Insider Classifieds April 13, 2024

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

Dan Franklin Says There’s a Place for ibeams in a Monopole World

Franklin Outdoor’s Dan Franklin tells Billboard Insider there’s still a place for i-beams in a monopole world: “I saw your article on the Lindmark I-Beam build and it made me think of this build that we just did in Albany Minnesota. The site was very tight with setbacks and we […]

OOH Leadership: Sales Culture Hack

In OOH sales, a company’s culture plays a pivotal role in shaping its success trajectory. As someone with years of experience in optimizing sales strategies, I’ve witnessed firsthand the significant impact of culture on sales performance. Whether your sales culture is driving your team toward unprecedented record setting performance or […]

A Third Generation Hilliard On What Makes a Good OOH Lease

Noah Hilliard is a Real Estate Manager at Legacy Outdoor Advertising.  He’s also the third consecutive generation of the Hilliard family to enter the out of home business. Talk about the Hilliard family and out of home… Our family has been in the Out of Home  industry for around 60 […]

Company of the Day: Lightbox OOH

Company:  Lightbox OOH Video Network Markets:  Nationwide Address:  292 Madison Avenue, Floor 10, New York, New York. 10017 Email:  sales@lightboxooh.com Phone: 646-367-5300 April 16, 2024. Billboard Insider has learned that about a month ago, Lightbox closed its doors and shut down. Most of the assets were assumed by the real estate owners – […]

Mike Hershey on Cannabis Ad Guidelines

OAAA Executive VP Mike Hershey gave a talk on cannabis and out of home at last week’s IBOUSA show.  Cannabis out of home advertising was $56 million in 2023, one of the fastest growing OOH ad categories.  40 states now have some form of legalized use.   Here are some cannabis […]

Marty Williamson on 40 Years in OOH and What’s Next for M&A

Here are some excerpts from out of home broker Marty Williamson’s speech at last week’s IBOUSA show. Getting into out of home I’m President and CEO of Williamson & Associates Mergers and Acquisitions. This year marks my 40th anniversary in the OOH industry.  My start was in 1983, after my […]

Kelly Gray on a Recovering Seattle OOH Market

Kelly Gray has more than 35 years experience selling out of home.  He is currently a Senior Account Manager for Pacific Outdoor in Seattle.  Billboard Insider talked with Kelly about trends in the Seattle out of home market. What trends do you see in the national out of home sales […]

Moorgate Securities Advises Out of Home Media LLC on Sale to Hello Media

SAN JUAN, Puerto Rico – Out of Home Media, LLC (“OOHM” or the “Company”), the 2nd largest out-of-home advertising operator in Puerto Rico, announced that the Company has been acquired by Hello Media, LLC (“Hello Media”). OOHM’s operations included 94 advertising displays, including 70 digital displays, predominantly located in the […]

Company of the Day – LinBerg Billboards

Company:  LinBerg BillboardsMarkets: OklahomaHeadquarters:  Shawnee, OklahomaPhone:  (405) 412-8096LinBerg Billboards is an Oklahoma owned media and billboard advertising company.  Wes Romberg II is the company owner.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and […]